First National Bank (FNB) Lesotho launched a dynamic new brand communications campaign called #TheChangeables. Speaking at the launch FNB Lesotho Chief Executive Officer (CEO) Delekazi Mokebe said the campaign was
designed to counter Covid-19 economic impacts. She said it is intended to promote and support all Basotho in their respective work fields. “#TheChangeables accommodates all ideas and
possibilities presented by Basotho and we as the bank have decided to welcome their ideas and initiatives,” Mokebe said. Also speaking at the launch FNB Head of Marketing and Communications ‘Masakoane Marakabei indicated
that their new communities’ campaign #TheChangeables continues to deliver on their well-established brand purpose of helpfulness. “FNB Lesotho believes that
change is inevitable, we believe in our customer and their potential to embrace change. We support all Basotho who are re-inventing themselves, from street
vendors selling fruits to businesses that are selling via their online platform,” she said. She said FNB believes that a small change can make a huge difference.
She pointed that the Covid-19 pandemic challenged them in many ways and further highlighted that life could change quickly. “We have had to adapt and ensure that our solutions are tailored
to our customer’s context and together with our customer- centric solutions, we can confidently say that we are the bank of #TheChangeables,” Marakabei stated.
She noted that the year 2020 was an indication to everyone that there really is no need to fear change, but that should instead embrace it as a highly positive force in lives.
Marakabei explained that #TheChangeables does not only celebrate the willingness and courage of change but it also asserts FNB’ total commitment to supporting all the agents of change through FNB platform-based solutions as a trusted enabler of change and preferred bank of #TheChangeables.