Africa-Press – Lesotho. The Global Consultancy Pty Ltd held a business conference in a bid to empower small and medium business owners and to enhance a better understanding of how businesses contribute to
the country’s economy. The company started its country tour on Saturday with Mafeteng district and others will follow. Addressing the entrepreneurs, Global Consultancy Pty Ltd Chief Executive Officer (CEO)
Musa Maema stated that they realised that most black businesses do not develop as those of foreigners and thus found it necessary to impart knowledge and empower
small business owners and those who aspire to start their own businesses but are struggling. “We brought along expects in business from different perspectives and departments, Zwelethini Matsoso,
Accountant Bokang Motšoari, Marketer Lisemelo Mokorosi, Centre for Accounting former Lecturer Lebohang Leemisa, PC FM Jazz Presenter Lebohang Selonyane, Global Consultancy Media Moderator Rethabile
Thene and Standard Bank Lesotho Accountant Prince Kolane,” Maema stated. Maema noted that the country’s economy is determined by the business activity across the country,
which is why the Global Consultancy wants to instil the cooperation spirit among entrepreneurs. For her part Marketer Lisemelo Mokorosi pressed on digital marketing, packaging and branding.
She explained how Mafeteng Community could attract market and how they could conduct their market research to attract consumers. Accountant Motšoari stated
the importance of keeping business transactions in a business and the value of having an accountant and mistakes that lead to huge problems incurred due to
failure to keep business records. When addressing the challenges they come across as participants, a Tailor ‘Makeresemese Mohale stated that there is a low market in winter season, said from this conference she
gained a lot that she will implement. The other participant, a member of the now defunct forum called Basali Khoebong Mafeteng ‘Matšepang Pilenyane highlighted that in 2012 they had a
forum that flew away with the money they had invested, she stated that the conference has brought back hope to indulge back into business and this time with better knowledge.