Africa-Press – Lesotho. Youth have come together to embrace Basotho art and culture through turning waste products into unique and creative designs. Their groundbreaking arty brand, Visionary Infinite Sotho Décor and Landscaping
(VISDL) Pty Ltd aims to promote Africanism through art and culture which brings
communities together, reveals creativity and brings more life into a place surrounded by artificial. VISDL Director Teboho ‘Molotsi explained that the business was formed in 2019 and it
is located at Sekamaneng near Ikhetheleng Complex. VISDL specializes with production of traditional decorations which influences Basotho culture. They
produce side lambs, Acrylic paintings, coffee tables out of goat skin, artistic lamb and decorating wall hangers among others. “ Long time ago Basotho used to
use raw materials such as animal horns and animal skin for decoration and our work is to collect all those exotic material and try to enhance them into
decorating products,” he said. ‘Molotsi said their business idea was inspired by their realization that these resources are habitually wasted while they can be useful, and thereby started recycling
them. He added that they also learnt that Basotho are slowly deserting their culture and decided to bring it back in a more advanced, artificial way. He said for
them to attract customers, they have ensured that all their designs are more artistic, therefore more interesting and eye catchy, saying this makes their
work more unique. Speaking of the challenges they encounter in their business, ‘Molotsi explained that access to resources has been very difficult for them.
In addition to that, he said absence of machinery for production is another key challenge as all their designs are handcrafted. He said they have also not yet reached their target
market. Lehlohonolo Ncube as one of the company directors said for marketing their business, they have been using pamphlets and social media platforms.
Ncube noted that the aim is to see VISDL grow into a big factory which can supply all the hotels across the country and internationally with artistic decorations and creating
employment in the country. “To achieve this dream, we have to own machines which will assist us to produce on a large scale within a short period of time,” he said.
VISDL regular customer, Bokang Seakhoa said he bought dropping lights and was attracted by their uniqueness and the creativity on them. “Their designs are
too traditional and fancy at the same time. As a great lover for Basotho culture, I instantly fell in love with their work,” he said. Seakhoa said he knew about VISDL through their Facebook page.
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