Vodacom Lesotho has been voted the most popular brand in the 2021 Brand Africa 100 survey.
The Brand Africa 100 survey ranks the best performing brands on the continent.
The survey results are meant to inspire African brands to grow and recover from Covid-19 and accelerate the African Continental Free Trade Area’s (AfCFTRA) goal of growing intra-African trade from 18 percent to 50 percent by 2030.
The results of the inaugural Lesotho survey were announced this week by founder and chairperson of Brand Africa, Thebe Ikalafeng.
Established in 2011, the Brand Africa 100 surveys and analyses brands and underlying businesses in Africa, based on a study by international research company, Geopoll, across 25 countries.
The Lesotho edition of the survey was facilitated by Tangerine Co. Africa, Brand Africa 100’s local partner. It conducted the surveys in April this year in urban, peri-urban and rural areas through face to face interviews and online questionnaires.