Africa-Press – Lesotho. US streaming giant Netflix is getting serious about the potential of the African media market.
And big global media players like Universal Music Group are also following suit.
Dorothy Ghettuba, head of the Africa Originals Series for Netflix, told CNN in 2020 that there is a huge demand for “made in Africa” content.
In line with this, Netflix started with the South African original crime series Queen Sono in February 2020, and Blood & Water in May 2020.
The platform’s first original Nigerian series, King of Boys: The Return of The King (which grew out of the Kemi Adetiba feature film King of Boys) came out in August 2021.
Nigerian content is doing well for Netflix, with Amina the first film from the country to hit the Netflix global top 10.
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