Africa-Press – Liberia. Mohammed Abdelsalam, Territory General Manager for Mantrac Liberia Ltd, has unveiled the company’s strategic plans to significantly impact Liberia’s economic landscape.
With a long-standing presence as a key Caterpillar dealership, Mantrac Liberia is positioning itself at the forefront of the country’s industrial and infrastructural development through a range of ambitious initiatives and investments.
Mantrac Liberia has been a crucial player in Liberia’s industrial sector, offering a comprehensive array of Caterpillar products and services designed to support various industries, including construction, mining, and power generation.
Abdelsalam, who spoke to the Daily Observer recently in Monrovia, emphasized the company’s commitment to delivering high-quality machinery and equipment that meet the needs of Liberian businesses and government projects.
“Our mission is to be a cornerstone of Liberia’s industrial growth by providing top-notch Caterpillar equipment and power generation solutions,” Abdelsalam stated.
“We offer everything from heavy machinery to advanced power generation systems, ensuring that our customers have access to the best tools available for their operations.”
Central to Mantrac Liberia’s strategy is its strong service infrastructure. The company boasts a team of highly skilled engineers and technicians, trained to handle the full spectrum of Caterpillar machinery.
This team is pivotal in ensuring that equipment runs smoothly and efficiently, thereby minimizing downtime for customers.
“Our service team is one of our greatest assets. They are well-trained and equipped to address any technical issues that may arise,” Abdelsalam explained. “We are committed to providing exceptional service and support, which is why we offer comprehensive warranties to our customers. This ensures that they receive not only high-quality products but also reliable post-sale support.”
Mantrac Liberia takes pride in its commitment to local employment and talent development.
Currently, the company employs around 40 Liberians, a majority of whom are engaged in various technical and managerial roles. The company is dedicated to investing in its workforce by providing specialized training in Caterpillar equipment and technologies.
“We believe in nurturing local talent and providing opportunities for Liberians to grow within our organization,” Abdelsalam said. “Our training programs are designed to equip our employees with the skills and knowledge necessary to excel in their roles and contribute to the company’s success.”
Beyond its commercial activities, Mantrac Liberia plays a vital role in national development. One of the company’s notable contributions is its provision of power generation solutions to hospitals and essential services in remote areas.
This initiative is crucial in improving essential services access and quality in underserved regions.
Mantrac Liberia’s commitment to Liberia is further demonstrated by its planned investment in a new facility, set to open by mid-next year.
“Our global team’s support is critical to our success in Liberia,” Abdelsalam noted. “The recent interactions have strengthened our strategic alignment and provided valuable insights that will drive our future initiatives and investments.”
This new facility will represent a substantial investment in Liberia’s infrastructure and will enhance the company’s capacity to support local industries.
“This new facility is a testament to our long-term commitment to Liberia’s growth,” Abdelsalam said. “It will not only improve our operational capabilities but also contribute to the development of the local economy by creating additional job opportunities and supporting infrastructure projects.”
As part of the Mantrac Group, which operates across Africa and has a presence in the UK and Dubai, Mantrac Liberia benefits from a broad network of resources and expertise. This global presence enables the company to leverage international experience to address local challenges effectively.
“Our operations in other countries such as Sierra Leone, Ghana, Nigeria, Tanzania, Kenya, Uganda, and Ethiopia allow us to draw on a wealth of experience and knowledge,” Abdelsalam explained. “This global perspective enhances our ability to provide high-quality service and support to our customers in Liberia.”
Recent visits from senior executives and technical experts from the Mantrac Group underscore the alignment between the company’s global strategy and its local objectives. The top visiting executives of Mantrac to Liberia include Saada Khamis, Group HR Director; Ahmed Ragab, Group Product Support, E-Commerce & Digital Solutions Director; and Andrew Broadbent, Group Product Support Technical Director.
These visits facilitated discussions on market trends, strategic plans, and the support needed from the global team to achieve growth and investment goals in Liberia.
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