Africa-Press – Namibia. The Namibia Press Agency (Nampa) has recorded a surplus of N$11 million in the past financial year, its highest to date under a five-year strategic plan launched in 2022.
Nampa’s Chief Executive Officer Linus Chata revealed during an interview on Wednesday that the agency, once on the brink of collapse, has regained stability, rebuilt its brand and restructured its operations, and is now entering the third year of the ambitious plan.
“In 2019 and 2020, during the Covid-19 period, Nampa was at its lowest. We were auctioning vehicles, limiting regional offices and operating merely to survive. Today, we are realising significant profits, with N$5 million in the first year and N$11 million last year,” he said.
The strategic plan, centered on six core objectives, has already delivered tangible results, including the establishment of a fully functional commercial department, the production of presidential legacy books and Nampa’s appointment as the official supplier of presidential portraits.
The agency has also invested in digital transformation, revamping its IT infrastructure and newswire system (NPEAS) and expanding its multimedia capacity to better serve the government and private clients.
According to Chata, the improved financial position has enabled Nampa to reinforce its regional offices, acquire new vehicles and hire freelance reporters to extend its national footprint.
“Staff morale has been restored, and we’ve halted the human capital flight that plagued us during the worst years. We are now operating as a high-performance team,” he said.
Nampa this week held a management retreat to reassess its trajectory, fine-tune departmental goals, and increase stakeholder engagement.
Chata emphasised that stakeholder input would shape the next phase of the strategic plan. Regarding the proposed merger with New Era, Chata affirmed that it poses no threat to Nampa’s progress, saying a merger consolidates strengths.
“Whether it happens or not, our mandate remains to inform the Namibian nation with integrity,” he said.
Looking ahead, Chata envisions Nampa as a leading multimedia content provider powered by the fourth industrial revolution technologies.
“Our goal is to be a credible, tech-driven institution delivering compelling national content across platforms,” he said.
He attributed the agency’s resurgence to authenticity, teamwork and strategic reflection.
“We did not let external perceptions define us. We stayed true to who we are,” he said.
The strategic plan concludes in 2027, but Chata expressed confidence that Nampa was on track to meet and exceed its long-term objectives.
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