This year’s addition to the initial group of six countries will see the inclusion of new markets namely, Ghana, Nigeria and Uganda. Over and above the increase to the footprint, Castle Lager has further diversified by introducing a women’s league. The introduction of a women’s league aligns with the brand’s ethos of inclusivity and social belonging.
The campaign will still be spearheaded by Africa’s football icon, Samuel Eto’o joined by an array of other legends namely; Matthew Booth (South Africa), Ivo Mapunda {Tanzania}, Tinashe Nengomasha (Zimbabwe), Christopher Katongo (Zambia), Siza Dlamini (Swaziland) and Amanda Dlamini (Women Football).
Amanda Dlamini is South Africa’s renowned female footballer and analyst who has been announced as the first female ambassador for the Africa 5s. She made her debut for the national women’s team, Banyana Banyana in 2007 and captained the team for just over two years.