Afro-soul/jazz musician and multi-instrumentalist, Aramide Sarumoh is not resting on her oars to remain on top of her game, in spite of the fact that her brand of music is relatively not popular among the lovers of contemporary Nigerian music.In this interview with SHOWTIME CELEBRITY, the ‘Fun mi lowo’ crooner talks on her music, family life and annual concert among other sundry issues.
Looking back, how would you describe the level of success you’ve recorded in your music career?
I’m grateful to God for how far he has brought me and I’ll say, I’m still working very hard to achieve the things I really want to achieve. But for now, I’m on my way and I’m not stopping anytime soon. I still believe there’s so much more out there. But so far so good, I’m achieving and conquering and I’m happy.
Judging by the dynamic nature of the Nigerian music industry, the Aramide brand of music gained traction faster than expected. What would you say was responsible for this?
Consistency played a major part/role in sustaining my brand; being Aramide, making the type of music that I make, hard work and commitment.
Word on the street is that an award winning artiste of your pedigree isn’t as visible as expected of you. What’s your take on this?
I do what I have to do to be out there. I’m not really a clout chaser. And most times I’m in and out of the country; either playing at international festivals, shows or dedicating my time to adding value to my career or being better at my craft. My work speaks for itself, when it’s time. And honestly, I don’t think it’s by the noise you make but by the quality of work you deliver. I have sat with a lot of international superstars to understand this.
Some say you make music for the elite; how true is this allegation?
I hear that a lot too but it’s not true. I make music for everyone. I make music that’s very relatable too but I think people have their preference. It’s safe to say we have a lot to choose from in our industry today, which is a symbol of growth to me.
Would you say your music is getting the attention it deserves?
Yes it is. People love the genre and it’s fast becoming popular and growing steadily. Of course, there are challenges, but with the right promotions and timing, everything falls in place. But so far, it’s gaining a lot of relevance and we can only continue to be consistent.
