Africa-Press – Rwanda. Bank of Kigali (BK) introduced its latest campaign, ‘Nanjye ni BK’, on Wednesday, March 27. The initiative is focused on ensuring that all BK banking services are accessible to Rwandans from diverse backgrounds, intending to establish BK as the bank of choice for everyone, offering easily accessible services at all times.
During an event held at the car-free zone in Kigali’s central business district, attendees were introduced to how this campaign will enhance their banking experience.
Desire Rumanyika, BK’s Chief Digital and Retail Officer, emphasised during the launch: “We are fully prepared and dedicated to this initiative. As our bank continues to grow, we have implemented measures to ensure that all BK customers can access banking services without the need to visit a physical branch.”
Bank of Kigali CEO, Diane Karusisi and Desire Rumanyika, BK’s Chief Digital and Retail Officer, share a light moment during the event.
“Whether using smartphones or feature phones, customers can now perform various transactions, including withdrawals, deposits, fund transfers, and loan applications. This is just the beginning of our journey, as we strive to innovate and expand our services,” he said.
Rumanyika emphasised the provision of tailored products for sectors like business, agriculture, and infrastructure, with ongoing enhancements to facilitate savings, and loan applications of up to Rwf30 million in two minutes, all from the comfort of customers’ homes, aligning with the global trend of digitalisation and aiming to simplify banking processes.
Attendees at the car-free zone in Kigali’s central business district during BK’s ‘Nanjye ni BK’ launch on Wednesday, March 27.
“When you ask someone which bank they prefer, they often choose BK. This campaign reinforces that sentiment, as many proudly say, ‘Nanjye ni BK’ (I also choose BK).”
Diane Karusisi, CEO of Bank of Kigali, emphasised the institution’s commitment to simplifying banking processes, highlighting the introduction of revamped digital systems developed by Rwandan tech experts, aiming to bring banking services to customers’ fingertips in today’s tech-driven world.
She said the ‘Nanjye ni BK’ initiative ensures inclusive banking, catering to individuals from diverse sectors across the country, from farmers and motorcyclists to barbers, students, and SMEs.
“Our recent initiatives underscore our commitment. By eliminating monthly maintenance fees, third-party cheque withdrawal fees, and adjusting Push to Mobile Wallet fees, we’re not just reducing costs; we’re demonstrating BK’s full support for the ‘Nanjye ni BK’ initiative, ensuring our prices remain competitive in the market.
“We’ve identified key services for digitalisation, aiming to welcome a diverse range of new customers. Our campaign focuses on inclusivity, dispelling any notion that Bank of Kigali caters exclusively to elites—we want everyone to feel welcome,” Karusisi said.
Gerard Habimana, a loyal Bank of Kigali customer for the past five years, expressed, “Bank of Kigali has been serving the community for the past 66 years, and in my experience, their services have always been swifter compared to other banking institutions.”
He mentioned that the timing of ‘Nanjye ni BK’ is opportune, expressing appreciation for the bank’s recognition of customer loyalty and efforts to meet their needs. As customers, they intend to make use of the new products provided to accomplish various tasks, aiming to support the bank’s growth.
Diane Karusisi, BK CEO, delivers her remarks during the launch. She emphasised the institution’s commitment to simplifying banking processes and highlighted the introduction of revamped digital systems developed by Rwandan tech experts.
“In doing so, we can enable others to access opportunities and loans, helping them achieve their aspirations. This, in turn, fosters a cycle of growth and prosperity for all.”
Bank of Kigali has earned the distinction of being named the best bank in Rwanda for the third consecutive year by Global Finance, a respected international magazine with over 35 years of experience in financial reporting.
The bank was established in 1967, becoming one of the leading institutions in the banking sector at the time. Operating under the umbrella of BK Group, the banking institution has four additional subsidiaries: BK Insurance, BK TecHouse, BK Foundation, and BK Capital.
Customers of Bank of Kigali interact with agents at ‘Nanjye ni BK’ campaign launch. The customers were aided on how they can leverage banking services using their smartphones or feature phones.
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