Africa-Press – Seychelles. Bernadette Willemin, the Director General of Destination Marketing for Tourism Seychelles, emphasized the importance of the Spanish market for Seychelles Tourism while speaking to travel media at FITUR 2024 in Madrid. She highlighted that although Spain is a secondary market for Seychelles, it aligns well with the country’s tourism strategy, which prioritizes high-yield markets over sheer volume. Willemin mentioned the success of a mega familiarization (FAM) trip organized in December 2023, underscoring the importance of such trips for travel professionals to experience Seychelles firsthand and effectively promote it to potential travelers.
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