Africa-Press – South-Africa. In another strategic initiative to unlock value for its loyal cardholders and Rewards loyalty programme members, Absa has unveiled Absa Rewards Travel Hub, a new digital travel booking capability in the Absa Banking App.
Absa is making a decisive entry into the travel market by offering customers up to 100% discount on base fare (subject to local and international flight caps) for air travel booked with qualifying Absa debit and credit cards.
In partnership with Travelstart, its travel rewards partner, the bank aims to set a new benchmark in the industry, challenging the limits of current market offers.
The platform and its headline flight benefit launched in the Absa Banking App on 8 September 2025.
Client-first value proposition
Alicia Raynard, Executive: Absa Rewards, said: “We are extremely thrilled to offer this platform and benefit to our clients, (subject to terms and conditions) from students through to Private Wealth clients.”
“Travel is more than the journey – it’s about the stories that bring people together and strengthen bonds.”
“By offering discounts of up to 100% on base fare, we’re ensuring that those special travel moments are more accessible and rewarding for our clients.”
Discount upfront, not later
“Importantly, we’ve introduced a new discount model. Clients receive their flight discount upfront on the base fare – instantly aligned to their Rewards Tier and Absa card – rather than waiting for accrual as with our standard cash back model,” said Raynard.
While the booking platform is available to all Absa clients, only Absa Rewards members qualify for the exclusive flight benefit of up to 100% discount.
Embedded travel reimagined
Mikha’il Ernest, Group Chief Commercial Officer at Travelstart, added: “Together with Absa, we’ve built something that’s both simple and powerful: instant, upfront travel discounts available to millions of clients at scale.”
“We’re aiming to reshape how financial services and travel intersect.”
Scale and digital reach
Raynard continued: “As a digitally powered business, it was important to integrate this feature into our banking app to deliver scale and reach.”
“Absa Rewards Travel, originally launched as a microsite in 2022, now finds its permanent home in the app – where over two million logins happen daily.”
“Your Absa app and card can unlock a world of travel with discounts of up to 100% on base fare. Your story matters – and we’re making sure it’s rewarded with every click, tap, or swipe.”
For more information:
Follow us on Instagram @absa_group or visit our website to find out more about Absa Rewards.
Customers can register for Absa Rewards via the Absa Banking App to get access to this and other benefits.
To learn more, visit the Absa Rewards webpage or contact the Absa Rewards Centre on 0861 78 88 88.
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