Africa-Press – Tanzania. Exim Bank Tanzania, in partnership with Mastercard, has officially launched the UEFA Priceless Campaign, an exciting initiative aimed at
promoting card transactions while offering customers an unforgettable experience.
Running until April 30, 2025, the campaign will reward Mastercard users with an exclusive fully paid UEFA Finals screening experience trip to Amboseli, Kenya.
Speaking at the press conference, Silas Matoi, Head of Alternative Digital Channels at Exim Bank emphasized the bank’s dedication to encouraging safer and more convenient digital transactions.
“This partnership with Mastercard reinforces our commitment to providing customers with seamless and secure digital banking solutions.
By incentivizing card usage, we not only enhance customer convenience but also contribute to the growth of a cashless economy in Tanzania.”
According to him, the winner of the campaign will be treated to a luxurious three-day, two-night trip to Amboseli, Kenya, from May 30 to June 1, 2025, along with three companions.
The package includes a full board stay at Serena Amboseli, private transfers from Nairobi to Amboseli, a guided safari experience, and an exclusive Mastercard hot air balloon ride.
“We have ensured that all aspects of the campaign comply with Tanzania’s Gaming Board regulations,” Silas added.
Moses Alphonce James, Mastercard Tanzania’s Account Manager, expressed the company’s excitement about collaborating with Exim Bank to bring this opportunity to Tanzanians.
“Mastercard is dedicated to creating rewarding experiences for our customers. By linking card usage with an exclusive UEFA experience, we are making
everyday transactions more meaningful while fostering secure and innovative financial habits.”
Beyond the rewards, the campaign also aims to strengthen Mastercard’s engagement with financial institutions, merchants, and customers. By promoting safer transaction methods, the initiative will enhance Mastercard’s ability to tailor future offerings and further integrate secure digital payment solutions into Tanzania’s evolving financial landscape.
On the other hand, Kauthar D’souza, Senior Manager – Marketing, Communications at Exim Bank highlighted the impact of the campaign on consumer engagement. “At Exim Bank, we always strive to offer our customers rewarding experiences beyond traditional banking. This campaign allows our card users to enjoy unique benefits while making everyday transactions. We encourage all our customers to participate and stand a chance to win this once-in-a-lifetime trip.”
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