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Film artists in Tanzania are encouraged to develop sustainable income sources to enhance their competitiveness internationally. This call came during the launch of four new films on Azam Max, where industry leaders emphasized the need for quality and ethics in filmmaking to restore the industry’s prestige.
Africa-Press – Tanzania. Film artists in Tanzania have been urged to focus on creating sustainable sources of income to secure better lives now and in the future, while also enhancing their competitiveness in the international market.
This was said in Dar es Salaam by the Chief Operating Officer of Content and Broadcasting at Azam Media, Yahya Kimaro during the launch of four new films set to be screened on Azam Max.
The films, The Green Tanzanite, My Son, Couple Goal, and Jenina are set to officially premiere on the digital platform.
Speaking at the event, Kimaro said Azam Media aims to provide comprehensive and easily accessible services to audiences both within and outside the country.
“We have moved beyond the era of chasing and distributing CDs and DVDs. Now, we are enjoying the fruits of our work through wider international collaboration,” Kimaro said.
He added that the films would be available at affordable prices depending on location, with Tanzanian viewers paying 2,000/-, Kenyan viewers 100/-, Ugandan viewers UGX 3,000, and international viewers USD 1.
Meanwhile, Sofia Mgaza, Head of Azam TV’s Sinema Zetu channel, called on artists to restore the prestige of the film industry as it was in previous years, while maintaining ethics and high-quality standards as they enter the international market.
Ignasi Mkindi, director of The Green Tanzanite, said they had previously faced significant challenges with piracy of their works through CDs and DVDs, but they are now celebrating the success of their efforts.
Isarito Mwakalindile encouraged artists to work hard to compete internationally rather than focusing solely on the local market.
Additionally, Manka, director of Couple Goal, expressed great enthusiasm for his work and pledged to continue working diligently to strengthen his position in the film industry and attract more audience interest.
The Tanzanian film industry has faced numerous challenges over the years, including issues with piracy and limited access to international markets. However, recent efforts to digitize content and collaborate internationally have opened new avenues for growth. The launch of platforms like Azam Max represents a significant shift towards modern distribution methods, allowing filmmakers to reach broader audiences and secure better financial futures.
Historically, the industry has struggled with maintaining quality and ethical standards, often leading to a decline in its reputation. As filmmakers adapt to new technologies and market demands, there is a renewed focus on creating high-quality, low
