Africa-Press – Tanzania. AHEAD of the 60th Tanzania’s Independence celebrations, some media outlets have united for the ‘common objective’— to enliven the celebrations and impart knowledge on the country’s history by using their ability of reaching out to the mass.
The four local media houses include state-owned television (TBC), Mwananchi Communications Ltd (MCL), Clouds Media and Wasafi Media.
They officially declared their unity yesterday in Dar es Salaam, with each of them giving commitment to achieve the intended objective.
They declared their unity yesterday barely a day after Minister for Information, Communications and Information Technology, Dr Ashatu Kijaji, challenged the media to think of what they would do in contributing to celebrations of the 60th Independence Day.
“Today we make history in Tanzania and Africa at large. This cooperation is a result of being together for the sake of our country; we are going to celebrate the country’s independence.
“Our country is big and we want to unite Tanzanians to celebrate independence and stress on patriotism, as well as look at challenges and chart the way forward,” stated Mr Gabriel Nderumaki, TBC’s Coordinator for Marketing and Production, who spoke on behalf of the corporation’s Director General, Dr Ayoub Rioba.
Mr Nderumaki argued that Tanzania has passed through different government phases, but many youths lacked knowledge.
“But the media could bridge that gap… we want to build the value of being Tanzanians for the sake of peace and development,” he declared.
He noted that the four media houses will be conducting different activities ahead of the Independence Day on 9th December.
He said TBC will have several programmes and activities, including recognising the contribution of citizens and leaders who gave huge contribution to the country’s independence and development.
“We will be collecting information about independence from different stakeholders…All of us are going to tell about one thing (independence) and will also be reminding Tanzanians on our tradition and culture,” he vowed.
Mr Nderumaki further stated that the cooperation will lead to reaching out to many Tanzanians by spreading information, he said as they launched their logo with a message: ‘‘60 Pamoja, Tanzania Tena na Tena’, which literally means ’60 Together Again and Again’.
Commenting, Mr Joseph Kusaga, the Clouds Media Managing Director said the cooperation is going to realize what they had planned.
“For the current generation to know the country’s history, the media have a role to educate them as a way of giving back to the community,” he said.
Mr Bakari Machumu, the MCL Managing Director said his company was happy to be part of a campaign to celebrate 60 years of independence.
“Through this partnership, we are going to push for a message of campaigning for Covid-19 vaccination. We believe in collaboration…there are some areas the media should cooperate. It makes business sense when the media with different specializations come together for national interests,” he said.
On his part, Mr Nelson Kisanga, Director of Programmes with Wasafi Media, said the move was really a historic event for media houses to unite to celebrate 60th Independence Day.
“This unity is going to bring huge reforms in the media industry since the media is very powerful,” he said, urging Tanzanians to use independence and peace for bringing development.
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