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Njombe regional authorities are intensifying efforts to promote a green economy as a strategy to attract investment and enhance residents’ livelihoods. Regional Commissioner Anthony Mtaka emphasized the importance of sustainable agricultural practices and the upcoming International Workers’ Day as a platform to showcase investment opportunities and the region’s economic potential.
Africa-Press – Tanzania. NJOMBE regional authorities have intensified efforts to promote a green economy as a key strategy to attract investment and improve the livelihoods of residents ahead of International Workers’ Day.
Njombe Regional Commissioner, Anthony Mtaka, said the region is leveraging environmentally sustainable economic activities, particularly agriculture, to drive growth and create opportunities for citizens. He made the remarks on Friday during a visit to the Tanzania Standard (Newspapers) Limited (TSN) offices at Tazara in Dar es Salaam, where he discussed plans for collaboration ahead of the May Day celebrations.
“This year, our region will host the International Workers’ Day at the national level. Instead of the usual celebrations, we will use the period leading up to May Day to showcase available opportunities and demonstrate how Tanzanians can benefit from them to improve their economic well-being,” he said. According to Mtaka, hosting the national celebrations presents a strategic opportunity to highlight Njombe’s economic potential.
“We aim to use this platform to showcase investment opportunities, promote green economy practices, and attract both local and international investors,” he added.
He noted that Njombe has positioned itself as a hub for green economic activities, with residents actively engaged in the cultivation of crops such as potatoes, avocados, onions, and timber.
These products supply local markets and are also exported, contributing significantly to household incomes and the national economy. The Regional Commissioner emphasised that the government is encouraging more people, particularly public servants and entrepreneurs, to learn from Njombe’s success.
Many residents have transformed their lives through agriculture and related value chains, demonstrating that sustainable practices can lead to long-term prosperity.
In addition to agriculture, authorities are promoting small and medium enterprises linked to the green economy.
The expected influx of visitors during the Workers’ Day celebrations is anticipated to boost sectors such as hospitality, transport, and food services, further stimulating the local economy.
Njombe Regional Administrative Secretary, Stephen Nindi, highlighted the entrepreneurial spirit of residents, noting that women play a leading role in business.
He said many have adopted innovative approaches, including establishing daycare centres in marketplaces to balance childcare with economic activities. He further noted that strong financial discipline, resilience and a culture of hard work have enabled residents to thrive even with limited formal education.
This, he said, demonstrates how inclusive green economic policies can uplift communities and foster sustainable development. Wanging’ombe District Executive Director, Dr Peter Nyanja, said preparations for the celebrations include producing documentaries to showcase the region’s economic activities.
He added that Njombe plays a significant role in advancing the country’s green economy and is also endowed with attractive tourist sites.
Dr Nyanja further said that a two-week exhibition will be held as part of the lead-up to the celebrations, providing a platform for entrepreneurs to showcase products and investment opportunities in the region. For her part, TSN Managing Director, Asha Dachi, pledged the media house’s support in promoting opportunities in Njombe.
“The key message from the Regional Commissioner is the promotion of the green economy and investment in agriculture. At TSN, we will ensure that these opportunities, as well as Njombe’s unique culture, are widely promoted,” she said.
The concept of a green economy has gained traction globally as nations seek sustainable development pathways that balance economic growth with environmental protection. In Tanzania, regions like Njombe are increasingly focusing on environmentally sustainable practices, particularly in agriculture, to stimulate local economies and improve the quality of life for residents. This shift is crucial as the country aims to attract both local and international investments while addressing pressing social and economic challenges.
