AfricaPress-Tanzania: THE Coca-Cola Kwanza Limited, a subsidiary of Coca-Cola Beverages Africa has launched a new season of Mwanamke Shujaa campaign that celebrates exemplary contributions of Tanzania women as they mark the International Women’s Day.
The campaign, which translates to ‘A brave Woman’, aims to recognise women’s efforts, provide a platform for women to inspire each other, networking, build confidence and share several experiences of achieving gender equality for sustainable development, in line with this year’s theme.
It also aims to underline Coca-Cola Kwanza’s commitment towards women empowerment.
The campaign is set to recognise women efforts from various sectors in the community and remind them on self-confidence, self-esteem and self-reliance in achieving their goals.
The international women’s day theme for 2021 is focused on women in leadership and Coca-Cola kwanza by recognising efforts made by exemplary women has introduced ‘Excellence in Leadership Awards’ in 10 different sectors for outstanding women in leadership positions.
Speaking during the launch, The Coca-Cola Kwanza Business Development and Commercial Director Josephine Msalilwa said the motive behind this campaign and awards is to celebrate, recognise and inspire women from different sectors that they can.
“It’s about celebrating women’s achievements and successes, and inspiring young women that they too, can reach their goals and achieve great success,” said Ms Msalilwa.
Msalilwa added responsible corporate citizens believe it is our responsibility to bring sustainable change in different sectors in which women of Tanzania operate hence the introduction of the Mwanamke shujaa campaign and award is aimed at amplifying the exemplary contributions of women in our society.
“I have already met great and amazing women in Tanzania, who are determined to break barriers and reach greater success,” she added.
Also speaking during the event launch Yvette Gadi Campaign Coordinator said, The Mwanamke shujaa campaign ties up with the priority theme of the 65th session of the UN Commission on the Status of Women.
“Women’s full and effective participation and decision-making in public life, as well as the elimination of violence, for achieving gender equality and the empowerment of all women and girls”.
On her part, Sarah Pima the Campaign Award Chief Judge said, the aim of having excellence in leadership Award is to appreciate outstanding women performer in leadership in different sector to inspire fellow women’s to learn and do better on their respective tasks.
