Africa-Press – Uganda. Uganda Waragi, the iconic gin affectionately known as “The Spirit of Uganda,” celebrated 60 years of celebrating Ugandan culture, unity, and shared moments.
To honor the anniversary, the brand launched a nationwide celebration, spotlighting boda boda riders as a symbolic embodiment of resilience, connection, and Ugandan spirit.
Speaking during the commemoration, The Marketing Manager, Mainstream Spirits at Uganda Breweries Limited, Hilda Aguti, emphasised the significance of partnering with boda boda riders, noting their deep connection to everyday Ugandan life.
“They are inseparable from Uganda’s rhythm, connecting people, livelihoods, and stories. We chose to celebrate with the boda boda community because they embody the same ingenuity, drive, and spirit that Uganda Waragi has championed for sixty years. They connect us, move us, and are part of what binds us together as Ugandans. Our 60th anniversary is a milestone and a reaffirmation that we will always be The Spirit of Uganda,” Aguti said.
The diamond anniversary festivities spanned multiple locations across the capital. In Wandegeya, salon women received surprise appreciation packages, while food vendors in Nakawa Market proudly served traditional Ugandan cuisine. Boda boda riders and taxi operators were gifted special branded merchandise, and beloved entertainment personality VJ Jingojoined the festivities to amplify the celebratory mood.
“For 60 years, Uganda Waragi has shared in our laughter and memories. This anniversary is our thank-you to every Ugandan who has made our spirit their own,” according to Hillary Baguma, Brand Manager, Uganda Waragi.
Uganda Waragi’s celebrated journey traces back to 1965, when 26 master blenders perfected a legacy inspired by generations of traditional Ugandan gin-making. With pure waters sourced from Lake Victoria and a signature blend of botanicals, the distillers created a world-class gin that has since earned more than 28 international gold awards, solidifying its place among global spirit brands.
“For Uganda Waragi, this milestone is a celebration of resilience, reinvention, and innovation. For Uganda, it’s a tribute to our shared heritage, creativity, and craftsmanship — a testament to what it means to be proudly Ugandan,” said Edgar Kihumuro, Shopper Manager.
The 60-year anniversary campaign — themed SO UG SO 60 — will roll out a series of vibrant, immersive experiences throughout the year, engaging consumers, communities, and cultural icons across the country.
Uganda Breweries Limited reaffirmed its commitment to honoring the creativity, unity, and entrepreneurial spirit that continues to define Uganda and fuel the brand’s story.
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