Africa-Press – Uganda. Movit Products Limited has launched a fresh brand campaign for its iconic Movit Herbal Jelly, unveiling three new variants—Papaya, Aloe Vera, and Avocado—as it repositions the product under the theme, “Rooted in Nature, Trusted by Generations.”
The relaunch, staged at the botanical gardens in Entebbe, was officiated by Minister of State for Industry David Bahati and drew a wide range of guests including officials from the Uganda Manufacturers Association, Uganda National Bureau of Standards, and Uganda Investment Authority.
The event marked more than two decades since Movit Herbal Jelly entered the Ugandan market and became a staple in many households.
Minister Bahati commended the brand’s continued investment in Ugandan communities and its embrace of locally sourced herbs to support rural farmers.
“We also want to thank you for creating wealth because there are so many companies that depend on Movit among other suppliers,” he said.
“As government is concentrating on peace and security to ensure a favourable environment for such businesses, we are also committed to supporting infrastructure and stable power to expand the industry.”
Movit’s founder and executive chairman Simpson Birungi took the moment to reflect on the humble origins of the product.
“Twenty-four years ago, I didn’t set out to make another skincare product. I set out to solve a real problem,” he said.
“Skin rash and irritation were common, and existing products offered little relief. The solution became Movit Herbal Jelly—rooted in heritage and perfected by science.”
He recalled the early days when the jelly was hand-mixed in a single 600-kilogram vessel.
Today, the company uses advanced manufacturing technologies while maintaining a formulation that has remained unchanged since 2013, combining indigenous herbal knowledge with global research standards.
“It’s not just a jelly,” he said. “It’s a symbol of care, culture, and continuity—what mothers trust for their babies and what grandparents remember as reliable.”
Dr Bruce Mpamizo, executive director of Movit Products, said the campaign reaffirms the company’s ambition to be the preferred choice for beauty, comfort, and care in every household.
“With over 150 products and 400 SKUs, Movit is not only enhancing everyday living in Uganda but also exporting to over 30 countries across Africa,” he noted.
Steven Mwesigwa, managing director of Movit Products, echoed the sentiment behind the brand message.
“‘Rooted in Nature’ reflects our commitment to local herbal excellence.
‘Trusted by Generations’ honours the legacy of care passed down from mothers to daughters, from grandmothers to grandchildren,” he said.
“This is not a marketing line, it’s a product truth.”
The new campaign signals Movit’s broader mission to maintain its legacy while innovating for the future.
With the addition of Papaya, Aloe Vera, and Avocado variants, the brand seeks to meet the evolving skincare needs of African families, while deepening its ties to Uganda’s cultural and natural heritage.
For More News And Analysis About Uganda Follow Africa-Press
