Africa-Press – Uganda. MTN Uganda emerged as the standout winner at the 8th Annual Marketers Fireplace held on November 7, 2025, at Hotel Africana, scooping two of the night’s most coveted honours — GOAT Brand of All Time (Legacy) and GOAT Advertising Campaign of All Time for its iconic Bosco Katala campaign.
Organized by the Uganda Marketers Society under the theme “The G.O.A.T (The Greatest of All Time),” the event brought together more than 250 marketing professionals, industry pioneers, and Gen Z creatives to celebrate the evolution of marketing in Uganda.
Discussions centered on the shift from traditional practices to modern, data-driven and customer-centric approaches shaping the industry’s next chapter.
Beyond the awards, MTN Uganda made its mark on the conference floor with engaging insights and a major innovation reveal.
Senior Manager for Brand and Communications, Martin Sebuliba, featured on a G.O.A.T. panel discussing brand evolution, where he emphasized that “every strong brand stands on a clear belief system—one that guides every action, message, and moment.”
He added that when belief drives behavior, “consistency becomes culture,” underscoring MTN’s approach to long-term brand building.
In a highlight moment of the evening, MTN unveiled MTN Ads, a groundbreaking self-service digital advertising platform designed to empower businesses of all sizes.
The platform allows advertisers direct access to over 22 million MTN subscribers nationwide, using verified first-party data to deliver targeted campaigns based on location, behavior, and demographics.
Through MTN Ads, restaurants can reach nearby customers, while financial institutions can tailor their messages to users based on spending habits — ensuring ads are relevant, timely, and non-intrusive.
The platform’s self-service model gives marketers full control to create, manage, and optimize campaigns in real time, with transparent analytics and performance tracking.
Attendees praised MTN Ads for its intuitive interface, affordability, and measurable return on investment.
The platform also comes with value-added features such as zero-rated branded pages on the MTN website — accessible without data — and free business directory listings, further extending visibility for local enterprises.
Industry observers have hailed the launch as a “game changer” for Ugandan advertising, positioning MTN as a key enabler in the country’s digital economy.
By providing access to localized, real-time insights, MTN Ads bridges the gap between brands and audiences with unprecedented precision and scale.
The awards and innovation rollout collectively reaffirm MTN Uganda’s leadership in marketing excellence and digital transformation. The Bosco Katala campaign, first introduced years ago, remains a benchmark for relatable storytelling and nationwide brand engagement — qualities that have solidified MTN’s place in Uganda’s cultural and marketing history.
The evening also honored other marketing visionaries, including George Arodi of Uganda Baati Limited for transformative leadership, and Daniel Ligyalingi of MAAD Advertising, recognized as the “godfather of media buying” in Uganda.
For MTN Uganda, the double win and the launch of MTN Ads represent both a nod to its legacy and a bold stride toward the future of digital marketing.
As the company continues to innovate and connect brands with communities, it reaffirms its commitment to driving inclusive digital progress under its Ambition 2025 strategy.
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