Africa-Press – Uganda. The National Information Technology Authority–Uganda (NITA-U), in partnership with the Personal Data Protection Office (PDPO), has intensified efforts to promote data protection and cybersecurity awareness by training communication professionals under the Beera Ku Guard Campaign.
The initiative recognises data as a critical national asset—often described as the “new gold”—more valuable than oil or precious metals due to its role in powering economies, driving innovation, and shaping global competitiveness. However, as the value of data continues to rise, so does its vulnerability to cyber threats.
As Uganda’s digital economy expands, strategic communication has emerged as a key pillar in cybersecurity resilience. Communicators are now being positioned at the center of the data protection conversation, with experts emphasising that clear, accurate, and responsible messaging significantly influences public behaviour around privacy and online safety.
According to NITA-U, over 70 percent of cyber incidents globally are linked to human behaviour, including low awareness, misinformation, weak passwords, and unsafe digital practices—making communication a frontline defense against cybercrime.
The Beera Ku Guard Campaign aims to equip journalists, public relations officers, and digital content creators with the skills to simplify complex data protection concepts, promote safe digital behavior, and ensure responsible handling of personal information in media reporting and public discourse.
“Communication professionals are critical in shaping how the public understands data protection. When the message is clear and accurate, people are more likely to protect their personal information,” said Gilbert Ssettuuma from the Personal Data Protection Office.
Established as an independent body in August 2021, the PDPO is mandated to enforce the Data Protection and Privacy Act, 2019. The law requires all organisations that collect, process, or store personal data to register with the office.
“Failure to register with the PDPO attracts penalties, including fines and legal sanctions. Compliance is not optional—it is a legal obligation,” Ssettuuma emphasised.
Statistics from cybersecurity industry reports indicate that cybercrime costs the global economy more than USD 8 trillion annually, with projections showing the figure could rise to USD 10 trillion by 2025.
In Africa, phishing, mobile money fraud, and identity theft remain among the most prevalent cyber threats, with Uganda experiencing a steady increase in reported digital crimes.
Cybersecurity experts warn that as cybercriminals become more sophisticated, organisations must go beyond investing in technology and focus on building a culture of awareness.
“Firewalls and systems alone are not enough. People remain the weakest link but also the strongest defense if properly trained,” said Jerome Okot, a cybersecurity expert from Milima Security.
Media organisations have also pledged support for people-centered cybersecurity initiatives. Next Media Services says the campaign aligns with its commitment to public education and responsible journalism in the digital age.
“In today’s information era, every individual and every organisation is at risk. As media, we have a responsibility to educate, inform, and protect our audiences,” said Ben Mwine, Head of Partnerships at Next Media.
The Beera Ku Guard Campaign is expected to roll out nationwide sensitisation programs, using media platforms, community engagement, and digital content to foster a safer and more informed digital society in Uganda.
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