Africa-Press – Uganda. Sarah Kagingo, the CEO of SoftPower Communications and Vice Chair of the Board of Director of Private Sector Foundation Uganda (PSFU), has been recognised as an exceptional business voice championing sustainable enterprise growth and market integration to drive Uganda’s economic progress, which has elevated the country’s brand.
This was during the 2025 Brand Africa Awards held at Kampala Serena Hotel on Tuesday.
Kagingo was awarded in ” recognition of distinguished leadership in the private sector, driving innovation, enabling enterprise growth, and advancing impactful solutions that strengthen communities and inspire economic progress across Uganda.”
Among others honoured during the night was First deputy Prime Minister, Rebecca Kadaga for excellence as a transformational leader in the public service, driving institutional reforms that are a catalyst for economic development and inspiring the nation brand as well as Amos Wekesa in recognition of distinguished leadership in the industry, advancing African tourism, championing sustainable enterprise, and inspiring growth that empowers communities and elevates the continent’s global presence
Echoing the significance of these honorees, Joseph Kanyamunyu, CEO of Publics Africa, emphasized that the trio represents more than just products and services.
“They embody Uganda’s ingenuity, creativity, and resilience. It is now our collective responsibility to support and grow these local champions into continental and global powerhouses.”
Meanwhile, Thebe Ikalafeng, founder and chairman of Brand Africa, underscored the need to translate belief into concrete support.
“Uganda has demonstrated that it can develop and sustain strong local brands that resonate with its people. The challenge now is converting belief in the country and continent into tangible brand loyalty and support.”
Since its inception in 2011, the Brand Africa 100: Africa’s Best Brands platform has become a definitive, data-driven gauge of consumer brand preference across 31 countries, covering over 85 % of Africa’s population and GDP.
The methodology, conducted with independent research partners like GeoPoll and Kantar, remains transparent, brand-neutral, and free of commercial influence—ensuring credibility and trust in the rankings.
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