Africa-Press – Uganda. Yara Uganda has recognized and rewarded outstanding agro-retailers under its flagship loyalty initiative, the YaraConnect program. The event, held in Masaka, celebrated retailers who have demonstrated commitment to promoting and selling genuine Yara products across the country.
Leading the list of winners was Alice Maria Basirika, Proprietor of Mak Kwitte Agro Chemicals – Busega, who walked away with three motorbikes in recognition of her exemplary performance. “I was quite happy for the hard work, promoting sales. Thank you for supporting us with genuine and original Yara products,” she said.
Other notable winners included Ashimu Multiple Enterprises and Rural Agro Input Dealers (RAID), both based in Masaka, who each received a motorbike.
John Meshack, Commercial Manager at Yara Uganda, emphasized the broader vision of the program:
“YaraConnect is more than a loyalty program; it is our way of appreciating and motivating retailers who champion genuine Yara products. Through this platform, we are building stronger partnerships that directly benefit retailers and, ultimately, farmers across Uganda.”
Retailers participating in YaraConnect can earn reward points by scanning QR codes found on Yara fertilizer bags and bottles. These points can then be redeemed for various incentives, including motorbikes, smartphones, and branded merchandise. The app is available for download via the Google Play Store.
In addition to the awards ceremony, Yara Uganda conducted a stakeholder training session focused on crop nutrition and product stewardship—part of the company’s ongoing commitment to sustainable agriculture and capacity building for its partners.
Ivan Sekajako, Sales Agronomist at Yara Uganda, encouraged more agro-dealers to join the program:
“More retailers need to join the YaraConnect app because they are missing out on these rewards and the opportunity to strengthen their businesses. Our loyal retailers can now order directly from Yara-approved distributors within the app and earn points. Download the app now!”
YaraConnect rewards are issued on a seasonal basis, with the next award cycle scheduled for January 2026. Yara Uganda urges all agro-dealers to enroll in the program and take advantage of the business growth opportunities it offers.
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