Africa-Press – Zimbabwe. The viral Dubai chocolate that took South Africa by storm earlier this year is now available at Dis-Chem, and while some are excited, many South Africans are shocked at the steep price.
Many South Africans were raving about the chocolate around June this year, thanks to FIX Dessert Chocolatier, with people debating whether they were willing to pay a jaw-dropping R1 000 for mere chocolate.
Now, those who have been dying to taste it can pay less than half the price after Dis-Chem made it available for R399.99.
Initially, the chocolate was available through Fix Dessert Chocolatier, a Dubai-based company that makes luxury handcrafted chocolates and gourmet treats.
This made it difficult for anyone to get their hands on the treat unless they were in the country.
Earlier this year, however, the company made its offering available in South Africa for R1 000, gaining viral status with many sharing videos of themselves tasting it on TikTok. In contrast, others debated whether coughing up that much money for chocolate was worth it.
Dis-Chem, on the other hand, offers the same treat, but it is from Turkish chocolate manufacturer Bind Chocolate.
On its website, the pharmacy describes the 200g chocolate bar as “premium milk chocolate with a rich, nutty pistachio centre for a perfectly satisfying blend of flavour and texture.”
Dis-Chem also explained that the chocolate, inspired by the opulence of Dubai, highlights iconic landmarks such as the Burj Khalifa and Burj Al Arab on its packaging, “making it an ideal gift or personal treat.”
While the chocolate comes in various flavour fillings, the one with the nutty pistachio filling has become the most popular.
South Africans weigh in
To promote its new offering, Dis-Chem took to TikTok, posting a video of a young woman who melted in her seat in delight after taking a bite of the chocolate.
The video, posted a week ago, gained two million views and over 400 comments, with South Africans complaining about the price.
One user commented, “I’ll wait for the price to drop to R29,” while another, in disbelief, said, “In this economy, we can barely afford our essentials from Dis-Chem, let alone a chocolate bar for R400.”
Others compared it to Prime, which was all the rage in South Africa when demand soared between 2022 and 2023, with local sellers taking advantage and selling it for well over R400, only for Checkers to make it available for a fraction of the price in 2023.
“It will drop to R29. South Africa can humble you, as the guys from Prime,” said one user.
Another user hinted that its hype would die down soon. “Do you all remember Prime? I’ll wait for the price drop, dankie.”
Some are even willing to wait until Black Friday, hoping the price will reduce drastically then. “For the price, I’ll pass. When it’s R19.99 or R12.99 on special, then I’ll buy it,” one user said.
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