TOURISM players have escalated marketing destination Zimbabwe after Government allowed them free entry into the Rainforest to take footage and market the country’s tourism products.
This comes as Government is engaging stakeholders with a view to open domestic tourism, with private sector participation key to the initiative.
President Mnangagwa last week urged all provinces and exporting companies to set specific trade and export targets so that they contribute more to national earnings.
Matabeleland North’s major revenue earner is tourism and the province is endowed with a variety of attractive natural heritage sites, including wildlife.
Environment, Climate, Tourism and Hospitality Industry Minister Nqobizitha Mangaliso Ndlovu and his Local Government and Public Works counterpart, July Moyo, who were in Victoria Falls on Monday and Tuesday, ordered ZimParks to allow operators and hoteliers enter the Victoria Falls National Park to take footage of the Falls for use in marketing the country’s tourism.
