Africa-Press – Cape verde. As we commemorate Transport Month, we have to reflect on South African vehicle listings, particularly the used car market, a booming sector in the automotive space.
For reference, we’re looking at used vehicle listings over the past three years and comparing the first half of the year (H1) of 2020 to H1 of 2023. According to AutoTrader – the largest used car platform in South Africa – data shows that 573 083 used cars were listed for sale in H1 of 2020 by 105 different brands, a staggering amount.
When comparing this with data from H1 of 2023, we see a 10% increase in used car listings, bringing the total used vehicles available for sale on the platform to 652 198 from 116 different vehicle brands.
These figures show an increased number of used cars in the market and an expansion of vehicle manufacturers trading in South Africa.
Over the three years, 18 new brands have entered the market, and according to AutoTrader CEO George Mienie, “the increase of brands trading in South Africa is partially due to stronger ties with China. We’ve seen brands like Chery make a triumphant return, as well as other Chinese brands like Proton expanding production in the South African automotive space.”
During this period, three brands saw the most significant growth in cars listed for sale, one of them being Chery, with a 997% increase in listings on the used car market. Proton is not far behind with an 875% spike.
British brand Lotus saw a 620% increase, while luxurious German firm Mercedes-Maybach increased by 369%, followed by Haval with a 176% bump.
Looking at some more historically popular brands, in 2020, Volkswagen had the most used car listings on AutoTrader, accounting for 13.8% of total listings. Toyota followed closely (12.2%), with Ford (10.92%) in third place.
The same players continue to dominate in 2023 with a slight reshuffle of order. Toyota listings now take up the largest slice of the pie at 15.3%, switching positions with VW taking second place at 12.98%. Ford’s listings have remained consistent over the three years at 10.60%.
There has been an increase in rare imports on the platform as well; however, these niche cars account for a small portion of the overall pie.
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