Africa-Press – Eswatini. Eswatini Mobile has proudly sponsored gospel powerhouse Nothando Hlophe’s ‘The New Dawn’ Live Recording.
Eswatini Mobile’s Chief Executive Officer (CEO) Sydney Sichula delivered a stirring address that encapsulated the essence of the evening, declaring, “
Tonight is more than an album launch – it is a moment. A movement, a message to the nation and the continent that Swati talent is bold, brilliant, and unstoppable.”
The launch event took place at a SibaneSami Hotel, on Thursday. Sichula emphasized Eswatini Mobile’s commitment to supporting local talent, stating,
“At Eswatini Mobile, we are incredibly proud to stand here not just as sponsors, but as believers in creativity, in potential, and the extraordinary power of Eswatini to shape the future.”
The evening was themed ‘A New Dawn,’ symbolizing a shift not only in the music industry but also in the collective mindset of the nation.
Sichula articulated this vision, saying, “It is the sound of a nation rising. The rhythm of a people rewriting their story.
The heartbeat of a future aligned with His Majesty King Mswati III’s bold vision, a First World Eswatini that thrives through technology, creativity, and unity.”
The audience was captivated as Sichula painted a picture of what this ‘first world future’ entails. “It looks like platforms that elevate artists. It looks like brands that reinvest in people. It looks like nations that celebrate their own,” he asserted.
Sichula was clear that Eswatini Mobile’s presence at the event was about more than branding. “We didn’t come here tonight to simply put a logo on a stage.
We came here to honour a voice that moves us, and to show what it means when purpose meets partnership.”
He highlighted the vision of Eswatini Mobile as ‘Africa’s Leading Integrated Business Partner,” emphasizing their mission to connect people to purpose, communities to opportunity, and dreams to platforms.
Eswatini Mobile management presents a cheque worth E500 000 to Nothando Hlophe for her
‘A New Dawn’ Live Recording.
The company’s values were also front and centre in Sichula’s address. He outlined the principles that guide Eswatini Mobile: agility, accountability, commitment, teamwork, and embracing change. “Because if we fear change, we fear progress,” he noted.
The artist at the heart of the celebration, Nothando Hophe, was recognized for her exceptional talent. Sichula praised her, saying, “Your voice is not just melodic, it is magnetic.
It pulls us back to our roots and propels us toward our future. Your music is Eswatini’s heartbeat amplified — and we are honoured to walk beside you on this journey.”
Sichula addressed the audience directly, encouraging them to support local talent: “To our customers and partners:
When you choose Eswatini Mobile, you are not just choosing connectivity, you are choosing to power moments like this. You are choosing to uplift local, to invest in talent, to build a legacy.”
In a powerful closing statement, he called for unity and vision among the people of Eswatini. “So let us rise — not just in voice, but in vision.
Let us walk boldly into this new dawn. Because when the local is loved, nations are lifted. When talent is nurtured, generations are inspired.
And when Eswatini believes in Eswatini, we go beyond first world — we lead the world.”
Nothando Hlophe has announced that physical tickets for her highly anticipated live recording, titled ‘A New Dawn,’ are now available for purchase.
Tickets can be purchased at The Food Hut, Shop 08, Gables Complex, Ezulwini, making it convenient for fans to secure their spots for this monumental event.
Scheduled for June 7, 2025, at the Mavuso Trade Centre, ‘A New Dawn’ is set to raise the bar for gospel music production in Eswatini, captivating audiences with its promise of spiritual renewal and artistic excellence.
Doors for the event will open at 5 pm, with the show set to commence at 6 pm. Tickets for this transformative experience are priced at E300 and are also available through Smart ticket, ensuring that fans have access to a seamless purchasing process.
Nothando Hlophe has long been a beacon of inspiration in the gospel music scene, known for her soul-stirring vocals and anointing that resonates deeply with her fans.
Over the years, she has established herself as one of the most celebrated gospel artists in Eswatini, with a history of delivering powerful worship encounters that leave audiences uplifted and inspired.
Her previous works have not only topped music charts but have also touched the hearts of many, making her a household name in Eswatini and beyond.
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