Africa-Press – Eswatini. Bongani Dlamini, a powerhouse in Eswatini’s creative industry and a key figure behind the country’s most influential cultural platforms, is set to speak at The Music Imbizo 2025, taking place from 26 to 30 August at the Durban ICC in South Africa.
Dlamini, best known for his work with MTN Bushfire, House On Fire, and CollaboNation, is celebrated as one of Eswatini’s most visionary arts and culture curators. His upcoming appearance at The Music Imbizo signals not only his growing influence across the continent but also the rising recognition of Eswatini’s vibrant cultural scene.
“My involvement with The Music Imbizo 2025 is driven by a shared vision of elevating Africa’s creative industries through collaboration, knowledge exchange, and strategic growth,” said Dlamini.
His keynote will focus on building sustainable, impactful creative platforms rooted in African identity while advancing global relevance. He will highlight Eswatini’s creative potential and explore how festivals can be both culturally meaningful and commercially viable.
“At MTN Bushfire and House On Fire, our work centres on curating inclusive, impactful platforms that champion African talent and innovation,” he explained. “The Music Imbizo presents a natural alignment with this mission, providing a space to share Eswatini’s unique experiences while engaging with like-minded professionals from across the continent.”
This year’s theme centres around innovation and African creativity, a concept that resonates deeply with Dlamini’s work. He believes that despite its small size, Eswatini holds immense value in shaping Africa’s cultural future.
“Eswatini may be small in size, but it is rich in cultural heritage, artistic talent, and innovative spirit,” he said. “Our contribution lies in the authenticity of our storytelling and the boldness with which we merge tradition and innovation.”
As African creatives continue to strive for global visibility, Dlamini stressed the importance of cross-border collaboration, saying it allows for shared resources, amplified reach, and more powerful storytelling.
“When we work together across borders, we shift the narrative from competition to collective progress,” he noted. “Platforms like The Music Imbizo foster relationships that can lead to touring circuits, co-productions, shared learning, and policy influence.”
For Eswatini, Dlamini sees events like The Music Imbizo as a gateway to global opportunities. They offer creatives access to partnerships, professional development, and visibility far beyond national borders.
“They help us reimagine what’s possible, inspiring the next generation of Swati creatives to think boldly and build globally relevant work rooted in local identity,” he concluded.
Don’t miss Bongani Dlamini’s keynote at The Music Imbizo 2025, a defining moment for Eswatini’s creative industry and a powerful statement on Africa’s united cultural future.
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