Africa-Press – Eswatini. Tickets for the Eswatini Lifestyle Awards, one of the country’s most anticipated cultural and social events, are selling rapidly, with organisers confirming that 80 per cent have already been purchased.
The prestigious awards ceremony, which celebrates Eswatini’s excellence across culture, fashion, business, leadership, innovation, and creativity, will take place on 29 November 2025 at the Mavuso Trade Centre.
The highly anticipated evening will begin with a glamorous red carpet experience from 4:30 PM to 5:30 PM, where guests will witness the arrival of some of Eswatini’s most influential personalities dressed in their finest attire. The red carpet segment is set to create an elegant atmosphere while providing a prime opportunity for media houses and attendees to capture striking images and interact with notable figures from diverse lifestyle sectors.
From 5:30 PM to 6:30 PM, the event will transition into a lively karaoke session, offering a relaxed and interactive warm-up activity before the official proceedings begin. This fun-filled hour aims to boost the energy of the crowd, foster camaraderie, and set the stage for a memorable night. The main awards ceremony will then run until 10:00 PM, during which outstanding individuals and groups will be honoured for their achievements and contributions to Eswatini’s evolving lifestyle scene.
Tickets have been priced to ensure wide accessibility, with general admission going for E250 and VIP tickets available at E350. VIP ticket holders will enjoy exclusive perks, including premium seating arrangements, enhanced hospitality, and closer access to the special guests, honourees, and performers featured throughout the evening.
This year’s event marks a major transformation as organisers unveil a new brand identity. Previously known as the Jumbo Festival, the event has now been reimagined as the Eswatini Lifestyle Awards, reflecting a heightened focus on prestige, honouring excellence, and recognising the individuals who shape and influence the country’s dynamic lifestyle ecosystem.
Event director Jumbo Khumalo expressed his excitement about the rebrand, describing it as a natural progression for an event that has consistently celebrated talent and innovation.
“We are thrilled to announce the rebranding of the Jumbo Festival to the Eswatini Lifestyle Awards,” he said. “This exciting new chapter reflects our commitment to celebrating the best of Eswatini’s praiseworthy personalities across all areas of lifestyle—business, leadership, corporate culture, fashion, and creativity.”
Khumalo further noted that while the Jumbo Festival had long served as a vital platform for showcasing talent and engaging the public, the shift towards a dedicated awards ceremony allows for greater recognition of excellence and a renewed focus on honouring outstanding contributions.
“The Jumbo Festival has been a staple of Eswatini’s lifestyle scene, showcasing talented individuals across various categories,” he added. “As we continue to grow and evolve, we recognised the need to intensify the awards aspect of the concept, hence the decision to include ‘awards’ in the event name.”
Since its inception, the former festival has spotlighted emerging and established figures who contribute significantly to Eswatini’s cultural and creative industries. The revamped Eswatini Lifestyle Awards aims to carry that legacy forward while elevating the event to new heights of prestige, sophistication, and national pride.
With tickets nearly sold out and anticipation reaching new levels, the 2025 edition promises an unforgettable night of glamour, recognition, and celebration of Eswatini’s finest talent.
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