Africa-Press – Eswatini. The Eswatini Television Authority (ETVA) has officially launched the Albinism Awareness Initiative during the Albinism Care Symposium Launch held at Limkokwing University. This milestone event marks a bold new chapter in the country’s ongoing efforts to promote inclusion, dignity, and empowerment for people living with albinism.
Speaking on behalf of the ETVA Board Chairperson, Sifiso Nxumalo warmly welcomed all in attendance and underscored the significance of the event. He described the launch as more than a symbolic gesture, calling it the beginning of a powerful movement. “We are not just launching a campaign, we are igniting a movement, one that seeks to empower, educate, and elevate the lives of people with albinism in our beloved Kingdom,” he said.
Albinism, while medically defined as a genetic condition, comes with a complex set of social and health challenges. In Eswatini, individuals with albinism continue to face discrimination, isolation, and limited access to vital health services. The Albinism Awareness Initiative seeks to confront these realities head-on by increasing public awareness, promoting inclusive attitudes, and advocating for essential health care services such as sun protection and vision care.
The initiative centres on transforming public perception and fostering a society where people with albinism are seen, supported, and truly valued. ETVA plans to use its national platform to promote empathy and understanding across the Kingdom. Through compelling storytelling, documentaries, and educational programming, the broadcaster will showcase the resilience and achievements of individuals living with albinism, while raising awareness about the importance of inclusion and equal participation in society.
Nxumalo reaffirmed ETVA’s role as a catalyst for social change, stating that the authority recognises its duty to give voice to marginalised communities. “This is not just about visibility for people with albinism, it is about visibility for Eswatini’s collective humanity,” he said. By amplifying voices that are often overlooked, ETVA hopes to inspire a national conversation rooted in respect, unity, and human rights.
A key feature of the campaign is the launch of a skin care aid drive, which calls on all sectors government, business, and civil society to donate sunscreen, protective clothing, and other medical essentials. The drive seeks not only to meet immediate needs but also to raise awareness about the health vulnerabilities faced by people with albinism. ETVA encouraged stakeholders to go beyond material support and contribute to policy advocacy and public education aimed at breaking down long standing myths and harmful stereotypes.
As the initiative moves forward, the media is being urged to play a transformative role. Nxumalo called on journalists and broadcasters to use their platforms to tell stories that inspire, inform, and unite the nation. He also encouraged individuals across the country to be allies, to challenge prejudice whenever it appears and to stand with those who have been historically marginalised.
Quoting Nelson Mandela, Nxumalo concluded with a reminder that real change begins with individual action: “It is in our hands to make a difference.” With this launch, ETVA has taken a bold step toward building a more inclusive Eswatini,one where no one is left behind because of the colour of their skin.
The Albinism Awareness Initiative stands as a testament to Eswatini’s growing commitment to human rights, and it offers hope that through compassion, collaboration, and education, a better future is possible for all.
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