Africa-Press – Eswatini. They walked in as hopeful dreamers, but left as brand-savvy hustlers ready to conquer the digital world.
This week, under the YES Project backed by COSPE Southern Africa and funded by the European Union in Eswatini, a group of emerging entrepreneurs received a two-day crash course in branding and digital marketing.
And steering the ship? None other than Kwakha Indvodza, the non-profit that has quietly been rewriting the script for young people across the Kingdom.
The session, facilitated by digital marketing strategist Siphilele Magagula, was anything but ordinary.
According to facilitators, the training was crafted to give Seed Grant winners real-world tools to beef up their online presence. They were taken through the ropes of setting up professional social media accounts, designing magnetic bios that don’t just talk but sell, and targeting the right audiences with precision.
Participants were also schooled on the power of consistent branding, with sessions delving into content creation and using digital platforms to amplify their visibility.
Magagula said the aim was to help small business owners reach broader markets and ultimately achieve sustainable growth.
“This wasn’t just a sit-down-and-take-notes kind of workshop,” one of the organisers shared. “It was hands-on, practical, and tailored for people who want to hit the ground running.”
But that’s not all Kwakha Indvodza had on its plate.
While some team members were helping young business owners sharpen their digital claws, another chapter of the organisation was hosting VIP guests.
The ELMA Foundation delegation paid a visit to the Lobamba Chapter Office, where they got a front-row seat to the handcraft skills development programme in full swing.
During the visit, the delegation engaged directly with trainees, learning how this community-led initiative is transforming ordinary Swazis into skilled artisans.
The session wasn’t just about showing off colourful beadwork and finely woven baskets; it was a full display of how skills development can uplift entire households.
Kwakha Indvodza’s team used the moment to paint the bigger picture, giving their visitors a rundown of the various life-changing programmes running under the organisation’s umbrella.
Founded in 2012, Kwakha Indvodza, loosely translated to Building a Man, has built its name on empowering men and boys through community-based health, wellness, and behavioural change interventions. From tackling gender-based violence to promoting sexual and reproductive health, the organisation has never shied away from tackling tough conversations.
Over the years, the non-profit has rolled out a series of impactful projects, including the MenEngage Eswatini network, youth clubs in rural areas, fatherhood mentorship programmes, and mental health awareness campaigns targeting young men.
The secret to their success? Community ownership. The team has always insisted that their work isn’t about swooping in and saving the day, it’s about equipping the community to become its own hero.
As one of the staff members put it, “We don’t just offer programmes, we create safe spaces where young people, especially men, can unlearn toxic behaviours and rebuild themselves with dignity.”
And with training sessions like these and partnerships that bring lasting value, it’s clear that Kwakha Indvodza isn’t just building men, it’s building futures.
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