Africa-Press – Eswatini. Aspiring farmers in Eswatini are being urged to prioritise market research before venturing into agriculture, as industry players highlight strategy as a critical driver of success in the sector.
This message comes from agribusiness discussions featuring local farmer Duncan Dlamini, founder of DJD Piggery, whose journey into commercial farming is now being cited as a model for sustainable agricultural entrepreneurship. Dlamini shared his experience through a recently published agribusiness platform and podcast, where he detailed how careful planning shaped his success.
Dlamini explained that before establishing his piggery, he conducted thorough market research to understand demand, identify gaps and assess opportunities within the pork industry. This strategic approach allowed him to align production with market needs, ensuring a viable and profitable operation from the outset.
Industry experts say Dlamini’s experience highlights why market research is essential, noting that many farmers encounter losses due to a lack of planning and limited understanding of market forces. By contrast, Dlamini’s method demonstrates how informed decision-making can reduce risks and improve outcomes.
Agribusiness stakeholders further emphasised who stands to benefit most from this approach, pointing to youth and emerging farmers entering the sector. They stressed that adopting a business-minded approach to farming is key to unlocking opportunities and driving growth within Eswatini’s agricultural economy.
The discussion also addressed what constitutes successful farming in modern times, shifting the focus from production alone to a broader understanding of value chains, pricing and consumer demand. According to experts, this evolving mindset is essential as the country works to strengthen food security and economic resilience.
With increasing access to digital platforms and knowledge-sharing initiatives, farmers are now better equipped than ever to make informed decisions. These platforms continue to play a pivotal role in disseminating practical insights and encouraging innovation across the sector.
As Eswatini advances its agricultural agenda, Dlamini’s story stands out as a timely reminder that success in farming begins with knowledge, planning and a clear understanding of the market.
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