Africa-Press – Eswatini. As the festive season gathers momentum and roads become busier, the Road Safety Council of Eswatini is stepping up efforts to protect lives through its ongoing Road Safety Festive Campaign, taking road safety messages directly to communities where they matter most.
Earlier today, the Road Safety Festive Campaign was rolled out at Mangwaneni and KaKhoza, with officials from the Road Safety Council working alongside the Royal Eswatini Police Service (REPS), the Road Accident Action Group (RAAG), Emergency Fire Services and the Sincephetelo Motor Vehicle Accident Fund. The joint team engaged motorists, pedestrians and public transport users, focusing on one shared goal of promoting safer behaviour so that everyone could get home safely.
At the heart of the outreach is pedestrian safety. Road users are being reminded to use overhead pedestrian bridges when crossing busy roads, instead of risking their lives through jaywalking. Officials stressed that these bridges are there to protect lives and that using them can mean the difference between arriving safely or becoming another tragic statistic.
The team is also speaking openly with members of the public about everyday habits that can turn deadly. Pedestrians and drivers are being cautioned against using mobile phones and headphones while walking or driving, as these distractions reduce awareness of oncoming traffic. Road users are encouraged to stay alert, obey traffic rules and look out for one another, especially during this high travel period.
This hands-on engagement builds on similar awareness activities carried out yesterday, December 16, 2025, when the Road Safety Council intensified its outreach ahead of the festive season. Working alongside REPS, the Sincephetelo MVA Fund, the Manzini Municipal Council and RAAG, officials reached out directly to the public in busy areas, reinforcing the message that everyone has a role to play in preventing road crashes.
Officials emphasised that while good roads and safe vehicles are important, human behaviour remains the most critical factor in road safety. Simple actions such as slowing down, crossing carefully and respecting other road users were highlighted as powerful tools in reducing accidents and saving lives.
The awareness activities form part of the broader Road Safety Festival campaigns, which are designed to promote responsible road use during the festive season, a time when travel increases and risks are higher. Importantly, the campaigns aim to create lasting habits that continue well beyond the holidays.
The public outreach follows an intensive orientation session held for newly appointed members of the Road Safety Council of Eswatini. The session focused on strengthening coordination and ensuring that council members are well equipped to carry out their responsibilities. During the orientation, Principal Secretary in the Ministry of Public Works and Transport, Mkhaliphi Dlamini, underscored the need for a strong institutional foundation and encouraged members to be innovative and results driven in advancing road safety initiatives.
While road accidents remain a reality, stakeholders remain hopeful that consistent education, strong partnerships and community involvement will make a real difference. Through these collective efforts, Eswatini continues to move steadily towards its goal of reducing road traffic fatalities by 50 percent by 2030, one conversation, one decision and one life at a time.
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