Africa-Press – Eswatini. United Holdings has officially launched its Sinawe Funeral Cover, a comprehensive insurance product aimed at providing Eswatini families with inclusive and affordable protection.
The launch took place on Friday, December 12, 2025 at United Holdings offices in Manzini and also unveiled a modernised company website and a new AI-powered virtual assistant, marking a major step in the organisation’s digital transformation.
Speaking at the event Witness Msibi, General Manager Operations, described the launch as “a defining milestone for our United Life Assurance team and organisation.” He explained that Sinawe, meaning “we are with you,” reflects United Life Assurance’s promise of compassion and togetherness through all of life’s journeys.
“Sinawe is not a new product, but a solution crafted to address limitations we had with Dignified Funeral Cover, such as exclusions of some family members,” Msibi said. “With Sinawe, we have increased eligibility age from 55 to 64 years, introduced optional child and parent coverage, allowed unlimited children under the family plan, and simplified premiums for affordable family protection. We believe that Sinawe will not only meet but exceed expectations, setting a new standard of what our customers deserve.”
The Group Chief Executive Officer Nelisiwe De Sousa, whose remarks were shared by Msibi, highlighted the company’s commitment to every Swazi household. “Sinawe stands for ‘We are with you.’ Our Dignified Life Cover has served the nation for years, but we knew we needed to evolve. Every family deserves protection, dignity, and peace of mind,” she said.
He also emphasised the digital leap that accompanies the launch. “Alongside Sinawe, we are proud to introduce our modern, user-friendly website and AI-powered customer assistant. This platform will allow customers to get instant answers, navigate easily, access policy information, and receive guided support 24/7,” he added.
Speaking about the digital platform, Mhlonipheni Masilela said: “Today, we are proud to unveil our new website, a mobile-friendly platform designed to give our customers faster and easier access to our services. At the heart of it is our AI Virtual Assistant, which represents the future of customer experience at United Holdings. Our goal is simple: to make insurance more accessible, convenient, and responsive to the needs of every Swazi family.”
The General Manager Operations at United Holdings also took a moment to recognize the teams behind the product and digital transformation. “This launch would not have been possible without the dedication of our Operations, Marketing, Sales, and ICT teams. Your passion and genuine care for our customers have brought Sinawe to life,” he said.
The launch of Sinawe Funeral Cover is being hailed as a significant evolution in funeral insurance in Eswatini, combining expanded coverage, family inclusivity, and digital innovation to better serve households across the country.
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