Africa-Press – Gambia. Comium Gambia on Wednesday launched a nationwide Ramadan charity campaign under which the telecom company would support vulnerable families and charitable institutions across the country.
As part of the campaign, the telecom body will contribute one dalasi from every customer purchase during the holy month towards the charity.
The initiative, unveiled at the company’s headquarters in the presence of partners, religious leaders, charity organisations and members of the media, aimed to channel funds to SOS Children’s Villages, the Supreme Islamic Council and several homes supporting elderly persons and disadvantaged children.
Company officials said customers would not incur any additional charges, stressing that the contribution would be made directly from the company’s revenue.
Chief Executive Officer Hassan Kabbani describes the campaign as part of Comium’s broader corporate social responsibility programme, noting that Ramadan is a period characterised by compassion, generosity and solidarity.
“For every recharge, subscription or purchase made during Ramadan, one dalasi will be set aside to support those who need it most,” Kabbani said, adding that the company records millions of transactions monthly and expects the initiative to generate significant support for communities facing hardship.
Representatives of beneficiary organisations welcomed the initiative, describing it as timely assistance as many families struggle to meet basic needs during the fasting period.
Jean-Pierre Kouamin, National Director of SOS Children’s Villages The Gambia, said the partnership would help strengthen the organisation’s work in protecting children and supporting families at risk of separation.
“We cannot do this work alone. Support from the private sector is critical and sets an example for other businesses,” he said.
Demba Jallow, Administrative and Communication Officer of the Supreme Islamic Council, said the council plans to distribute food assistance to at least 1,000 needy families during Ramadan, describing the collaboration with Comium as a demonstration of shared responsibility between faith-based institutions and the corporate sector.
Speakers at the event emphasise that the campaign represents a collective effort aimed at promoting charitable giving and encouraged other companies and members of the public to support similar initiatives during the fasting month.
The programme concluded with the formalisation of partnerships with beneficiary institutions.
