Africa-Press – Ghana. The Centre for Financial Literacy Education Africa (CFLE Africa), in partnership with Prudential Life Insurance Ghana, has rolled out a nationwide Community Market Outreach Programme.
The initiative, launched on 17 April 2025 at the Madina Market in Accra, aims to educate market participants on essential financial management skills, including budgeting, savings, debt management, insurance, and retirement planning.
Speaking at the launch, Madam Kokui Bulley, Chief Strategy Officer at Prudential Life Insurance Ghana, emphasised the importance of financial education in fostering economic resilience.
“Financial literacy is a powerful tool that empowers individuals to make informed decisions, secure their futures, and contribute to the economic growth of our nation. This initiative reflects our commitment to fostering a culture of financial wellbeing across all sectors of society,” she said.
She stressed that financial literacy was not just about personal growth but served as a catalyst for national development.
According to her, when market women, traders, and small business owners understand how to manage money, they can grow their businesses, secure their families, and contribute to Ghana’s economic progress.
The programme, which has already engaged over 300 traders in Madina, will extend to six additional key markets: Kumasi Central Market, Sunyani Market, Koforidua Market, Tudu Market in Accra, Ashaiman Market, and Takoradi Market Circle.
The outreach aligns with Financial Literacy Month 2025, in the theme, “Building Wealth, Changing Lives: Strengthening Communities through Personal and Business Financial Education.”
Participants praised the initiative for its practical and relatable approach, with many expressing gratitude for the free educational materials, one-on-one coaching, and access to micro-insurance and savings plans provided.
As part of the outreach, free educational materials, one-on-one coaching, and access to financial products such as micro-insurance and savings plans are being offered to help participants apply what they learn.
The Community Market Outreach Programme will run throughout April 2025, with free entry for all market participants.
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