Africa-Press – Ghana. Mr Haruna Iddrisu, the Minister of Education, has urged the newly constituted Governing Council of the Chartered Institute of Marketing Ghana (CIMG) to conduct a customer satisfaction survey to assess the performance of public service institutions.
“President Mahama has every trust and faith in you, and he has asked me to encourage you that he wants a satisfaction survey done in Ghana to be undertaken by your enterprise.”
“He wants a measure of whether Ghanaians are satisfied with the provision of customer service from all the sectors of the economy,” the Minister said, adding that the feedback would determine the performance of each institution.
Mr Iddrisu said this at the inauguration of an 11-member governing council of CIMG in Accra on Wednesday. He administered to the members the oaths of office and secrecy.
The Minister expressed concern over the poor customer service by some public institutions, adding that some service providers took the Ghanaian consumer for granted.
“In Ghana, when you are there and the electricity goes off, who do you talk to? And are you not to expect that as a customer of that service, someone will talk to you, or someone will reach out to you? Is that the case for our country?” Mr Iddrisu asked.
He charged the governing council to correct that narrative, stressing that that impression could only be corrected with their sharpened skills of marketing.
The Minister called for the institutionalisation of annual citizen accountability forums where agencies report back to the people on their performance, backed by data.
He said he was working with the insurance industry to get a fit-for-purpose bill that would regulate the sector.
“An individual goes to register his car, whether comprehensive or third party. The car is involved in an accident; he doesn’t know who to talk to. The insurance company just takes him for granted. We think that you still can play a role,” he said.
Mr Iddrisu urged the Council to put in strategies to brand Ghana from the office of the Presidency to all sectors of the economy to project the country to the world.
He commended Dr Daniel Kasser Tee, the immediate past President, CIMG, for his remarkable strides in elevating and repositioning the standards of marketing practice in the country.
He expressed appreciation to his team for accepting to serve the country and working with relevant agencies to enhance the role of marketing in many enterprises of national life.
Mr Michael Abbiw, the Chairman, CIMG Governing Council, commended the government for the opportunity to steer the affairs of the Institute.
He reaffirmed the Institute’s commitment to setting standards and shaping the marketing profession.
Mr Abbiw, who is also the National President of CIMG, pledged the Council’s determination to conduct the survey and respond to the needs of the citizenry based on the feedback.
The members are Ms Ama Gifty Amoah, Vice President of CIMG; Mr Edwin Letsa K.Kpedor, Secretary of CIMG; Dr Francis Mensah Sasraku, Treasurer, and Mr Kwabena Akuamoah Agyekum, Registrar.
The rest are Ms Hilda Peasah, Mr Kwasi Kyere, and Norrender Wordier Debrah.
Mr Mawuli Segbefia and Ms Stella Akosua Ansah are representatives from the Ministry of Education.
For More News And Analysis About Ghana Follow Africa-Press
