Africa-Press – Ghana. The Family Business Hub has launched NextGen Connect, an initiative designed to equip and unite the next generation of family business leaders.
The platform provides a safe space and community for emerging leaders, siblings, successors, innovators, and advocates of legacy enterprises to build capacity, share knowledge, and prepare to lead businesses that endure across generations.
Madam Mary Asante-Asamoah, Founder, Family Business Hub & Host of Family Business Diaries, said nearly 70 per cent of family businesses did not survive beyond the founder.
She said in Africa, the statistics were even more alarming, and NextGen Connect was a bold response, proving that it was possible to change this narrative, adding that the key was intentional leadership.
She said, “NextGen Connect was born out of a conviction that the story of African family businesses does not have to end with the founder.”
Madam Asante-Asamoah said too many businesses disappear because continuity was left to chance, not choice.
“Through this initiative, we are building a safe space and strong community for next gens to learn, share, and lead with purpose. Our goal is simple: family businesses that survive and thrive across generations,” she added.
Dr. Gifty Quarshie-Ngissah, Medical Director of Midway Hospital, a family enterprise 45 years strong, now thriving five years after the founder’s passing.
Her leadership journey embodied transition and transformation: restructuring and growing the business, fostering deep bonds with employees, and making bold decisions for sustainability.
Her story offered powerful lessons on resilience, innovation, and honouring tradition while embracing change.
NextGen Connect builds on the momentum of the Family Business Diaries podcast, which first sparked awareness about the unique challenges and opportunities of family enterprises.
The inaugural event brought together a diverse group of professionals from industries including technology, consumer markets, consulting, and manufacturing.
It was a vibrant exchange of ideas, strategies, and shared commitment to building enduring enterprises.
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