Africa-Press – Kenya. Kenyan digital creator @therealchiche has earned continental recognition in the Creative Spark Award at a pan-African influencer ceremony held at the 2024 Africa Cup of Nations (Afcon) in Morocco.
The award, in which Confederation of African Football (CAF) partnered with mobile phone maker, Tecno, celebrated creators whose work demonstrated originality and cultural relevance.
Chiche was second for content that captured the emotion, rhythm and everyday moments surrounding Africa’s biggest football tournament.
While Afcon is defined by the action on the pitch, its deeper impact lies in the way it brings people together across borders.
From neighbourhood viewing centres and street celebrations to online conversations, the tournament has become one of Africa’s strongest cultural connectors.
Chiche’s work focused on these shared experiences, documenting fan reactions, national pride and the human stories that unfold alongside the matches.
His storytelling reflected how football lives beyond the stadium — shaping identity, community and collective memory.
Among creators from more than 20 African countries, Chiche emerged as the only Kenyan award winner, marking an important moment for the country’s growing digital and creative sector.
Kenya was represented by a strong delegation of creators and media personalities, highlighting its increasing influence in Africa’s sports and culture-led storytelling space.
The recognition adds to Kenya’s rising profile as a hub for digital creativity, particularly in content that blends sport, youth culture and social commentary.
Full list of winners:
The Moment Excellence Award
Nigeria: @ultimatekombo2
Tanzania: @eng_makelele
Morocco: @hajar_arssalanee
The Moment King/Queen Award
Nigeria: @liquorose_
Ivory Coast: @MIMImimitiktok0101
Senegal: @fallu_etsesvideos
The Creative Spark Award
Mali: @sagaba1
Kenya: @therealchiche
Morocco: @brahimlogia
The Visual Master Award
Egypt: @ali_hustler
Nigeria: @jennifrank29
Cameroon: @mayole_francine
The TECNO Partner Award
Uganda: @solo.md
Senegal: @cheikhetaltesse
Nigeria: @izziboye
