Africa-Press – Lesotho. Bam Group Foundation (BGF) will hold the 9th Annual Finite Magazine Wo-Men Appreciation Awards (FWAA) on November 27th at Maseru Mall. The awards, which could not be held in 2020 due to the COVID-19 pandemic, will be
running with the theme: Women in leadership: Achieving an equal future in a COVID-19 world and the ticket is only M200.00, which also caters for refreshments.
Over the years, the FWAA has drawn hundreds of Basotho women and men who empower women in all aspects and walks of life as well as recognizing them for their
hard-work and initiatives. BAM Group of Companies Chief Executive Officer (CEO) and co-founder of Finite Wo-Men Appreciation Awards Lesotho (FWAA) ‘Mamashiya Ntšepeng Tšita-Tikiso revealed
that when BAM Group of Companies first introduced the awards, it was to recognize and encourage women to push harder in their different spheres as they
had realized their self-doubt on the fact that they have potential to be achievers and contribute a lot to the economy of the country. “We realized that in life, appreciation is important hence the initiative of
awarding those who make a visible impact in different sectors. Our focus was to have a platform where women from all over Lesotho come together under one roof
and appreciate their womanhood through recognition of their excellence. We felt it is also important to invite the business community to be part of this noble
gesture. This was welcomed massively by various businesses in the country and it also served as a platform for businesses to give back, where in the process,
they would be contributing to the recognition of women, hence contributing to women empowerment,” Tšita-Tikiso specified. BGF Manager Reitumetse Phooko enlightened that BGF, as the philanthropic arm of BAM
Group of Companies, is providing a platform for giving back and appreciating women through FWAA. BGF is bringing into practice, the concept of giving women
flowers while they can still smell them. Finite Magazine Manager Phongwazana Sakachane indicated that the awards are meant to honor and recognize women who are performing well in their different areas of
life. She said that the awards were first focused on only women but in 2016, they introduced men’s category, which is a category that honors men who support
and empower women. “This year’s ceremony is also meant to fulfil the promise and benefit of holding sessions for Finite Lifestyle Club Members as they will receive massive
discounts when they buy tickets,” she declared. Moreover, Sakachane signposted that this year, there is a bit of a twist as the country is still in the worst pandemic (Covid-19), she hastened to note that, however, a
lot of women dedicated and exposed themselves in the process. These women are front liners and they are being honored for their contribution. The organizations that contributed during the Covid-19 era are also included as a
form of encouragement on their worthy contribution. Basotho are expected to gather at Maseru Mall to bear witness as finalists representing the entire country shall be announced.
The finalists will be awarded in 5 categories: Most dedicated female in safety and security focusing on enforcement, Female frontline Health workers during Covid-19 pandemic, Survival
heroines, Most dedicated media practitioner on Covid-19 pandemic and Covid-19 warrior (organizations that contributed in the fight of Covid-19). The annual FWAA is an initiative by BGF, implemented through Finite Magazine, and a
platform for recognizing and commending women who have pushed the limit of the unknown or the Not-Yet-Done in the business, social and institutional fields.
The initiative also praises women who have contributed in uplifting the country and the nation at large. The awards which are held annually saw their 1st launch in August 2012
at ‘Manthabiseng Convention Centre. The 2nd annual FWAA’s were held the following year, 2013 at Lehakoe Sports and Recreation Club and the 3rd awards at the then Maseru Sun in 2014. The rest as they say is history and the momentum is hitting the highest point each and every year.
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