Africa-Press – Liberia. Liberia’s leading mobile GSM company, Lonestar Cell MTN has officially launched the third edition of its flagship humanitarian initiative, MoMo Heroes of Change. The launch was held recently at Bella Casa Hotel in Monrovia.
This uplifting initiative, proudly driven by MTN Mobile Money (MoMo), shines a national spotlight on outstanding individuals, organizations, and grassroots change-makers who are enriching the lives of Liberians through selfless service and humanitarian efforts.
According to Lonestar Cell MTN, MoMo Heroes of Change aligns with MTN’s enduring commitment to corporate social responsibility and its 2025 mantra: “Touching Lives”. Therefore, the theme for this year’s edition is “Touching Lives, Enabling Progress.”
The company says the launch drew a full house, attended by key stakeholders from the Diplomatic Corps, Civil Society Organizations, and partner institutions working closely with MTN Liberia to strengthen the nation’s social fabric.
The mobile company says the presence of these partners emphasizes the shared commitment to recognizing and rewarding everyday heroes who are transforming communities across Liberia.
Corporate Communications/CSIR Manager of MTN Liberia, C. Foday Emeh, said, “At MTN, we are not just in the business of communication and connectivity but in the business of inclusivity, and in that light we are ready to join you – the heroes, CSOs and individuals – to see what you do, promote what you do and ensure that we can support your initiative with mentorship, with our brand equity and cash rewards.”
Speaking on behalf of MTN Mobile Money, Operations Manager for Mobile Financial Services, Bobby Lekpeyee emphasized the importance of inclusive recognition:
“This year’s edition is about expanding the circle of recognition. We know that across Liberia, there are unsung heroes in every county. By increasing our prize categories and deepening engagement, we hope to encourage even more people to come forward and be inspired.”
This year’s edition introduces an exciting expansion to the prize pool: 1st Place Winner: 2 million Liberian Dollars
2nd Place Winner: 1 million Liberian Dollars
3rd Place Winner: 500 thousand Liberian Dollars
NEW – 4th Place Winner: 100 thousand Liberian Dollars
NEW – 5th Place Winner: 100 thousand Liberian Dollars
For the first time since the program’s inception, two additional prize categories have been introduced, providing more Liberians with the opportunity to be recognized and rewarded for their contributions to national development.
The launch also had winners from past editions in attendance, including Francis A. Varney of 4Life Zoe Vocational Inc. and James Pabi Kwabo of Alternative Youth Radio. These heroes graced the event as a testimonial to MTN’s impact on their initiative and as a vote of encouragement and transparency for MoMo Heroes of Change.
Now in its third year, MoMo Heroes of Change continues to reflect MTN’s purpose of creating shared value. From education and healthcare to entrepreneurship and social welfare, the program identifies and uplifts those who are making a lasting difference in their communities.
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