Africa-Press – Rwanda. Skol Malt’s “100 Xperience” campaign concluded on September 4 after engaging customers for months with a trivia game that tested their knowledge and luck, and now a winner has been crowned.
The campaign’s ultimate prize, a thrilling helicopter tour over Kigali, was awarded to Dieudonne Dusabimana. The young Rwandan won after trying his luck at the trivia game while celebrating his newly acquired drone pilot license with friends at Burrows Bar & Restaurant, making the day unforgettable.
The campaign demonstrated that the brand is not primarily about having a good time, but about creating genuine connections and sharing experiences.
For Skol Malt, this moment was more than just a prize handover; it was a new chapter that continues the brand’s commitment to celebrating authentic moments.
Describing himself as just an IT guy, Dusabimana explained that his extraordinary experience began with a simple purchase that turned into something else. He explained that the trivia game required a good dose of general knowledge about the world.
“It was a typical night out, and I spotted the trivia table, so I decided to give it a try. It started with buying two beers and winning. Level one meant getting another Skol Malt, then I continued because I enjoyed trivia,” he said.
After realising that the more he played and won, the better the awards became, he continued playing until he reached the level where he was awarded a helicopter tour with whomever he wanted. Dusabimana decided to go with his wife and daughter.
“ I didn’t tell them we were going on the tour, I just said I would take them somewhere, and they were so surprised when we got to the airport, as you can see, they are very happy, and I am also happy,” he added.
Dusabimana also commended the Skol Rwanda experience, urging others to continue being consumers but responsibly.
According to Marie Paul Niwemfura, Marketing Manager at Skol Brewery Ltd., the brand is not always about refreshments; it is about creating an experience worth remembering.
“As a brand, we’ve always promised to give our consumers more than refreshment. We want to create experiences with them that are worth remembering. Dieudonne’s win shows exactly what we mean: a celebration that started with friends and ended with a fun once-in-a-lifetime experience,” she said.
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