Africa-Press – Rwanda. Canal+ Rwanda has launched its summer campaign dubbed the ‘ROYAL’ or ‘Umukiriya ni Umwami’ in Kinyarwanda, giving clients access to premium packages, reduced subscription and decoder prices, and a lineup of entertainment, all in a royal theme.
Unveiled on June 3 in a monarchy setup that reflected the campaign’s royal concept, the promotion runs from June 2 to July 6. It offers existing and new subscribers benefits, including a bonus to access all Canal+ channels, and promotions on decoder packages.
Existing customers will have to renew whichever subscription they were using before April 27, and they will be allowed 15 days of access to all 400 channels offered by Canal+.
“Even if you renew Ikaze, that is our first package, you can get all the channels for 15 days. So you can enjoy the world of entertainment that our channels are offering you,” Léger Ossombi Dira, Canal+ Rwanda’s Marketing Manager, explained.
Blaise Butoyi, Director of Sales, pointed out that new customers will also enjoy a decreased decoder price promotion from the typical Rwf30,000 to Rwf20,000, which covers Rwf5,000 for the decoder, Rwf5,000 for installation, and Rwf10,000 for an initial subscription.
Sophie Tchatchoua, Managing Director of CANAL+ Rwanda, underscored that the ‘ROYAL’ promotion aims at bringing a variety of options to the clients, giving them the privilege to access Canal+ Rwanda’s full packages.
Sophie Tchatchoua, Managing Director of CANAL+ Rwanda, underscored that the ‘ROYAL’ promotion aims at bringing a variety of options to the clients, giving them the privilege to access Canal+ Rwanda’s full packages, while treating them like kings and queens.
Among the introduced ‘Royal’ programmes include the movie of ‘Uwera’ based on a renowned radio drama “Icyanzu Cy’Imana,’ that tackles the traditional practice of drowning an unwedded girl found pregnant. The film will air on Zacu TV, Canal+ Rwanda’s platform dedicated to local Rwandan productions, as well as foreign films dubbed in Kinyarwanda.
All the programmes, including reality shows like ‘Nouvelle Reine,’ will air starting on Saturday, June 7.
The new promotion comes at a time when there are more upcoming sports competitions, such as the Basketball Africa League and the FIFA Club World Cup.
“If you subscribe to Canal+ or if you are a client of Canal+, you can have access through the Super Sports channel that is given through the option,” Tchatchoua said, assuring that Canal+ Rwanda remains focused on serving the best sports programmes, too, as entertainment.
Tchatchoua underscored Canal+ Rwanda’s determination to foster creativity in their service provision and ensure that customers remain satisfied, while encouraging new clients to join their pool of creative and entertaining TV services.
“Today at Canal+, we offer more than 400 services to make sure that every single person within the family has their favourite content like movies, documentaries, cartoons, and more, ” she said.
The new promotion offers existing and new subscribers benefits, including a bonus to access all Canal+ channels, and promotions on decoder packages.
The promotion was unveiled on June 3 in a monarchy setup that reflected the campaign’s royal concept, the promotion runs from June 2 to July 6.
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