Africa-Press – Sierra-Leone. The Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, is attending the 68th UN Tourism Regional Commission for Africa Thematic Conference, taking place in Abuja, Nigeria, from June 11 to 13, 2025.
underscores its strategic ambitions to position itself as a dynamic player in regional and global tourism. Minister Nabeela Farida Tunis highlights a concerted effort to harness innovation, cultural diplomacy, and ethical practices to catalyze sustainable growth in its tourism sector.
Sierra Leone’s leadership role in the conference reflects a broader regional commitment to tourism development. Participation alongside other African nations signifies an intent to influence policy, foster collaboration, and share best practices. The conference’s main theme, “Boosting Social Impact and Education in Tourism via Innovation, AI, and Creative Industries,” resonates with Sierra Leone’s strategic visions for leveraging technology and culture to transform its tourism landscape. Minister Tunis Explained.
Minister Tunis further emphasized the transformative potential of technological advancements and creative industries. Notably, Sierra Leone plans to host a Food Gastronomy event in 2026, showcasing its rich culinary heritage. This initiative aims to elevate Sierra Leone’s global tourism profile by positioning its cuisine as a unique attraction, aligning with the broader trend of experiential tourism that emphasizes authentic cultural narratives.
Africa’s tourism sector is experiencing a recovery phase, with growth rates projected at 3-5%, driven by diverse attractions spanning natural landscapes, cultural sites, and heritage-rich destinations like Morocco, South Africa, Tanzania, and Mauritius. Sierra Leone’s active participation in regional forums and its commitment to ethical tourism, as reflected in its inclusion in the UN’s World Committee on Tourism Ethics, demonstrates a strategic alignment with these trends. She stated.
Sierra Leone’s proactive approach, marked by high-level participation, emphasis on innovation, and cultural promotion, positions the country as a rising star in Africa’s tourism landscape. Its focus on sustainable, ethical, and creative tourism aligns with global trends, promising economic opportunities, cultural preservation, and regional integration. As Sierra Leone continues to showcase its rich heritage and embrace technological advancements, it is poised to carve out a distinctive niche on the international tourism map. She concluded.
The conference’s official ceremonies featured vibrant cultural performances, including national troupe acts and an all-female drum ensemble, signaling Nigeria’s pride in its cultural identity.
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