Africa-Press – Tanzania. As the government continues to support the tourism sector, Ikigai Safaris, a new premium travel company based in Tanzania, has officially launched its operations in Dar es Salaam, marking a promising addition to the industry.
Vivian Temi, Marketing Manager at the Tanzania Tourism Board (TTB), officiated the well-attended launch event held recently in the country’s commercial hub. She expressed optimism that the new entrant will significantly contribute to the growth of the tourism sector—one of Tanzania’s top foreign exchange earners.
“I commend the founders of Ikigai Safaris for launching a fully Tanzanian-owned company that highlights the country’s breathtaking beauty,” Ms. Temi said. “Your efforts will not only showcase our iconic attractions but also boost tourist arrivals and create employment opportunities.”
According to the TTB official, the company’s investment in the sector is a vital step toward increasing tourism revenue and supporting national economic growth.
On her part, Ikigai’s Co-founder and Chief Executive Officer said the newly launched company is committed to offering travel experiences that celebrate life’s special moments, promote personal wellbeing, and invite travelers to explore Tanzania, Africa, and beyond in style.
“At Ikigai, we believe travel should offer more than just relaxation,” the CEO explained. “We craft meaningful journeys that inspire personal growth, cultural connection, and wellbeing. Our mission is to design trips that feed the soul, challenge the body, and renew the spirit.”
She added that Ikigai Safaris will offer a wide range of curated travel experiences, including luxury retreats, cultural immersions, nature escapes, and wellness-focused getaways.
Responding to the growing demand for wellness tourism, the CEO noted that the company will also specialize in exclusive health-oriented trips—such as medical tourism, spa vacations, yoga retreats, and nature-based therapies.
In addition, Ikigai Safaris will provide adventure-packed sports tours that combine thrilling outdoor activities with authentic cultural experiences.
As part of its commitment to ethical and sustainable tourism, the company ensures that all its journeys benefit local communities, preserve cultural heritage, and protect the environment. Partnerships with renowned wellness centers, local experts, and healthcare providers will ensure that guests receive exceptional care and unforgettable experiences.
“We are dedicated to offering world-class services while showcasing Tanzania’s rich landscapes and traditions,” added the CEO, Ms Mrema. “Ikigai Safaris will serve clients across East Africa, the Middle East, Asia, Europe, and the Americas—blending five-star service with Africa’s signature warmth and hospitality.”
Inspired by the Japanese concept of “Ikigai”, which means “reason for being,” the company proudly positions itself as a Tanzanian brand with a global vision.
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