Africa-Press – Tanzania. Samsung Electronics East Africa has met with 100 dealers and distributors to strengthen links with its stakeholders so as to deliver high quality services to the customers.
The newly Managing Director of Samsung Electronics East Africa Limited, Mr Tae Sun Lee said in Dar es Salaam on Wednesday that this was the first partner summit to bring together dealers and distributors from across Tanzania.
“Technological advancement is the key driver to the Samsung business globally and this is why the event showcased the 2022 product line-up for both the mobile and consumer electronics business units,” he said.
Present at the event was Millicom Tanzania PLC [Tigo] who have partnered with Samsung Electronics in Tanzania to establish synergies between the Samsung Smart TVs and Tigo’s Mi-Fi routers.
Furthermore, Samsung and Tigo Tanzania unveiled a campaign that bundles the Tigo Mi-Fi router and Samsung Smart TVs. Consumers who purchase any of the Samsung Smart TVs during the offer period will get a Free Tigo router and Internet subscription bundle on their Mi-Fi courtesy of Tigo.
Samsung Electronics officially launched its new set division, which combines its mobile and consumer electronics businesses into a single unit, as DX, short for device experience, underscoring its emphasis on the user experience of various Samsung products.
Under the DX Division, the Company expects to strengthen synergies among the diverse businesses and create differentiated products and services.
“As Samsung, it is important that we have one voice as we roll out our strategies going forward. The market dynamics are continuously changing and we also see the need to adjust our sails and require our key stakeholders to share that same vision with us.
The summit is not only to appreciate our partners but to keep them abreast of all that we are doing and why we are doing it. So they can be a part of that voice,” Mr Lee, Managing Director, Samsung Electronics East Africa.
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