Africa-Press – Uganda. Kisenyi Bus Terminal was on Friday afternoon a beehive of activity as Coca Cola Beverages Uganda Limited extended its ‘Share a Coke’ campaign to travelers.
While many thought it was usual vendors, they were stunned to learn that the story was different as officials from the beverage company gave out free sodas to all passengers in the bus park.
Joy filled the bus park as passengers sipped on the free sodas but the icing on the cake were the different names on the bottles.
Many of the passengers were astonished to find that their names were written on some of the bottles.
“I never thought anyone would share a coke with me for free. We’ve always bought coke but not having it for free unless if you go to a party, but in the bus park. Finding a bottle with my name was yet another feeling,” Jaqueline Atulinda who was traveling to Kisoro said.
Joseph Balikuddembe, a bus operator at the terminal, was equally surprised.
A regular Coke buyer, he had actually planned to purchase one that evening before receiving it for free.
“This isn’t just a sharing gesture, but also an opportunity to save for the evening because I was planning to buy a soda, but guess what, I’ve got it for free,” he said.
Another bus operator, Abdnuru Kajibwami, expressed excitement about the personalized Coke bottles.
“I’m humbled to know that the names on the bottles are for everyone. There’s nothing like footballers who we always see on most of the companies’ products,” he noted, praising Coca-Cola for including local names rather than just celebrities.
Consolanta Nyakato, a traveller, shared her appreciation for the campaign’s personal touch.
“I thank Coca-Cola for putting our names on the bottles. It shows that they appreciate us and this has made me feel that our revenue is being used well. I pledge to continue buying more and more Coke,” she said.
Earlier this month, Coca Cola announced it had brought back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection.
In 2011, Coca Cola had launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalisation.
The company said it has brought it back ensure Gen Z ‘s connect with each other.
The ongoing activations are meant to share this joy with members of the public.
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