Africa-Press – Uganda. NBS Sport has once again raised the bar for sports broadcasting in Uganda and across the region, delivering an international-grade production during Round One of the 2025 Rugby Africa Cup. With high-end equipment, world-class talent, and strategic global integrations, NBS Sport is proving that Ugandan broadcast can match — and even exceed — international standards.
In the opening round of the tournament, NBS Sport successfully produced and aired four live matches, deploying a dedicated team of 40 broadcast professionals across technical, creative, and editorial roles. Each game was executed using a multi-camera, high-definition setup, offering dynamic angles, crisp visuals, and immersive storytelling that brought every try and tackle to life.
All matches aired live on NBS Sport and were simultaneously provided to Rugby Pass, the World Rugby-backed global streaming platform. This feed met all international broadcast specifications, including clean feeds, graphics integration, ISO shots, and real-time statistical overlays — fulfilling every World Rugby requirement with precision and professionalism.
Beyond the matches, viewers were treated to expert pre-match build-ups, real-time pitch-side analysis after every game, and exclusive post-match interviews with team captains, coaches, and key players. The coverage provided in-depth insights into team strategies, standout performances, and shifting dynamics throughout the tournament. Meanwhile, fan engagement was brought to the forefront with vibrant live activations hosted by Nicole Apio in the Fanzone, bringing the spirit of the stadium directly into viewers’ living rooms.
Victor Akatwijuka, Brand Manager at NBS Sport, emphasized the strategic importance of this milestone:
“This wasn’t just a broadcast — it was a message. A statement that Uganda is ready to produce world-class sport for a global audience. The Rugby Africa Cup gave us the stage, and we showed up with our full capacity. It’s a proud moment for our brand, our crew, and the country.”
Head of Sports, Andrew Kabuura, echoed this sentiment, noting, “This is what it means to go global. We’re not just covering the game — we’re producing a world-class rugby experience for Uganda and the world.”
This production is a clear demonstration of NBS Sport’s position as the leading sports broadcaster in Uganda. With unmatched infrastructure, editorial depth, and a proven ability to deliver for both local and international audiences, NBS Sport continues to redefine the standard for sports production on the continent.
As the Rugby Africa Cup progresses, NBS Sport remains committed to capturing every moment that matters — with quality, passion, and precision.
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