Africa-Press – Zimbabwe. ZIMTRADE, the national trade development and promotion organisation, will host a breakfast meeting on June 5, 2025 in Bulawayo to equip local businesses with essential information on participating in the 4th Intra-Africa Trade Fair (IATF2025), set for September 2025.
This marks the first engagement session to mobilise Zimbabwean companies for Africa’s premier trade and investment platform.
Organised by the African Export-Import Bank (Afreximbank), the African Union (AU), and the African Continental Free Trade Area (AfCFTA) Secretariat, the IATF brings together over 2 000 exhibitors from 75 countries, offering unmatched opportunities for trade, investment matchmaking, and business networking.
“There is growing demand for Zimbabwean products across Africa. The IATF enables local companies to forge continental connections, expand trade, and fully leverage AfCFTA benefits,” Allan Majuru, ZimTrade chief executive officer and IATF ambassador, said in a statement on Monday.
Zimbabwe has a strong track record at the previous IATF editions, securing trade deals worth over US$20 million.
With the AfCFTA unlocking new markets, this year’s participation presents even greater potential for exporters.
Under the guidance of the Ministry of Foreign Affairs and International Trade, ZimTrade has actively opened doors for exporters through market research and trade missions in Uganda, Nigeria, Ghana, Angola, Equatorial Guinea, and other continental markets.
During the breakfast meeting, guests can expect Afreximbank representatives, along with government stakeholders, to provide exclusive insights into IATF2025 opportunities, including details on how Zimbabwean businesses can maximise their participation at this pivotal continental event.
Businesses eager to grow their African footprint are strongly encouraged to participate.
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