Expert prepares work on African political marketing

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Expert prepares work on African political marketing
Expert prepares work on African political marketing

Africa-Press – Angola. A book on African political marketing, authored by the Angolan Edgar Leandro, will be published shortly, in Lisbon (Portugal).

The work has the long title of “Political Marketing for African Political Parties and Leaders – Lessons from David Axelrod’s Strategies for Barack Obama’s Victories”.

Former White House adviser, member of the Democratic Party, David Axelrod, born on February 22, 1955, advised Barack Obama, while President of the United States, between 2009 and 2017.

Among the various titles that Edgar Leandro has, the most important are those of master in political marketing, post-graduation in strategic communication and political advisory, as well as coordinator for Angola of the Political Marketing Studies Group Association (PMSG).

In Lisbon, where the contract for the publication of the book was signed this Tuesday by Editora Lisbon International Press, the author expressed his satisfaction and said that “it can be an important tool to help African politicians communicate better with their constituents”.

Editora Lisbon Internacional Press is part of Grupo Editorial Atlântico, one of the best-known Portuguese-speaking publishing groups in the world.

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